Tag Archives: Building An Author Platform

When the past becomes the present

Okay, that title is a little obscure. This is the story behind it.

In my thirties, I pretty much made a living doing freelance article writing for newspapers and magazines. That’s how I made cash. I didn’t need to work because my husband’s salary was more than enough and we both wanted our child to have a parent at home, not both of them always working. At the same time I was writing a great deal of fiction – mainly short stories – and had lots of success with awards and publications. I was also harboring a secret: I was writing book length romantic fiction and murder mysteries. I never attempted to get them published. I wrote them simply for my enjoyment when I had a few hours of time to myself. I liked my stories and I didn’t really care if anyone else ever saw them.

Fast forward a few years and I went back into the workforce as a favor. I didn’t have the time to devote to any kind of writing – freelance or fiction – so I let it slide for about 15 years.

A few more years ahead now. One day I was downsized at my job. Not let go,  but my hours were severely cut. My daughter was gone and on her own, my husband was still working full time, and now I found myself with more time for myself than I’d had in a decade. There is only so much house cleaning and working out at the gym that you can do in a given day, so I decided to pull some of my old fiction stories out and reread them.

Here’s the part of the story that’s weird. I don’t even remember writing most of them. There was a four year window where I actually penned 8 full length novels – each  300- 400 pages. During this prolific time I was shuffling my daughter to school, dance class, karate class, etc. I was making entire home cooked meals EVERY NIGHT of the week and my house looked great. And I still managed to spend all that time writing. I had an entire series of books devoted to one family. I started rereading them last year after I was down sized. I couldn’t remember what I’d written so it was like finding a new author and a new set of works to delight in. Some of them were pretty good, I thought. A little dated, because they were written before Iphones and such, but I started reworking them and modernizing them.

Lo and behold, two of them won contests and the editors at two publishing houses asked for complete manuscripts. I’m waiting to hear back from them as I write this.

It’s a funny thing when your past endeavors come forth to the present. I wonder if I’d tried to submit them for publication back then if they would have been accepted.  Or, did I need to write them and then put them away, only to turn to them again at this stage in my life.  I’ll never really know the answer. Suffice it to say, I had a great deal of fun rereading and reworking them. If this leads to publication, so be it. If it doesn’t, I know I’ll still be writing into the next decades of my life.

And who knows: maybe I’ll find something in the future that I’m writing now and will be surprised by all over again.

Like I said: it’s weird.

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How well do you know your characters?

This is an interesting question, and one I’ve asked other writers in the past. If asked, would you be able to state your hero’s favorite food or color? Your heroine’s favorite memory from childhood? The inciting event that helped mold each of their psyche’s? This is heady stuff and, I feel, very valuable to know.

In a tangential way, this goes back to whether you  are a pantser or a plotter. I’ve admitted I plot everything, and that includes having full disclosure from my characters before I start typing. I need to know what makes them tick, what they like, dislike, loathe. What turns them on in life and what turns them on sexually. I need to be able to think in their heads when they are speaking, know what their reactions to events and circumstances would be based on past behaviors and motivations. If they have the capacity to change, and why or why not. I never want a reader to say “he wouldn’t say that!” or “Where did that come from? She’s never said she feels that way.” That’s cheating the reader, and will ultimately disappoint them.

I’m nosey. No ifs, ands, or buts about it. I could talk to a rock and make it answer me. I’m that way with my characters, too. When I’m envisioning my heroine, I know what she looks like, who she got her upturned nose from, if her earlobes are attached or not. I can tell you how she felt when she wore braces and where she kept her diary hidden from her mother when she was 12. I know her secrets, her longings, her desires. With my hero, I can tell you how he felt when he was losing his virginity, who he resembles in his family tree, and how much money he has in his checking account. And I know the answer to this one very specific question for both of them: who would you die for. This sounds a little obsessive and believe me, it is. But the only way I know how to adequately show my characters to the readers  is by knowing what their actions and reactions will be, and why.

I heard someone say once that you should write up a series of questions for your characters as if you were going to be speed dating them. You can learn a great deal about people by asking just a few very well pointed questions. Like I said, I’m nosey. The more I know, the better I can draw the character.  The better the character is drawn, the more believable (s)he will be. And ultimately, the more believable your characters are, the better and more cohesive the story you can devise for them will be.

So, here’s to nosiness. In writing, it’s a good thing.

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Building your Author Platform

Until a year ago I’d never heard this term before. What the heck is an author platform? And more importantly, why was I being told I needed one if I wanted to be a successful author?

In the barest sense of the word, a platform is something you stand up high on – like a stage – to be heard by people surrounding you. An author platform, therefore, is how you get heard. Makes sense. In the not too distant past, editors at publishing houses and the houses themselves promoted your book. They did the advertising, arranged author book signings and tours, morning chat show visits to let the world know you had a new work out and arranged for you to be interviewed by trade and popular magazines. Not any more. The houses themselves now run very low budgets for all these things so it is basically up to the author to sell their book to the public, unless you hire a publicist, which can be costly. And let’s face it, you want more than just your family and friends to read your book. You want to reach a wide audience and build a fan base so that when your next book comes out, you’ve already got willing readers who will put down the dollars to buy your work.

And how do you do that? How do you generate the buzz needed to inform people about your book? How do you sell that book? How do you reach the multitudes of readers you want to reach? By having An Author Platform.

In a really good article by Ali Luke “Why You Need an Author Platform – And how to Get one, she outlines three key ingredients in how to accomplish this from your laptop:

  • build a website
  • get a really strong and involved email list
  • use social media to the fullest

By doing just these three cyberworld things you can potentially reach more people than by attending any number of author signings or speaking engagements. A quick internet search drummed up over 100 articles on how to use social media to build your platform and all of them say the basic  three things that Luke does.

So, if you’re a media virgin, get going. If you dabble a little on Twitter or use Facebook to catch up with friends, go deeper and use it for announcements. There is this saying I  heard a few weeks ago: “You have to realize if you are talking to one person on facebook, you are really talking to hundreds.” Unless you have unbelievably rigorous security settings, this statement is true. Pinterest, LinkedIn, any number of sites will get you coverage. And a website is an absolute must these days.

In today’s world we live and exist on our computers, laptops, smart phones and notebook devices. We do business on them, we keep in touch through them. Why not make that work for you by helping you build that much needed and wanted fan base.

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