and why I am stingy with them.
So I was watching a tiktok video the other day from a book creator who said she is disgusted with her arc readers because they haven’t been keeping up their end of the bargain.
What bargain, you ask? Well, this one: When you make an arc signup list, send it out into the cyber ether and people sign up to read your book prior to publication, there is an unwritten rule ( shall we say) that you will read the book in a timely fashion and post a review to any of the review sites. Now, Goodreads, Bookbub and a few others will let you post a review of an advanced reader copy ( ARC) prior to publication while amazon will not until after the publication date and then a verified purchase of the said book, in most cases.
This author was disgusted because she approved and sent out 200 arcs of her newest book and only 2 people have posted reviews.
Let’s unpack that…
First: 200 arcs???!!! I don’t even sell a quarter of that amount of books when I publish a new book, much less give that many away, because that is what an arc book is: a gift. You will make no money from it as an author. In fact, you lose money because you have to pay for the physical copy ( an author’s proof), then pay for shipping. Now some places and people only do e-copies as arcs, Netgalley comes to mind and some indie authors. But the majority do physical copies. So…loss, loss, loss. I am not in this business to lose money, kids.
Second: Unless stated in the sign- up form explicitly stating that the arc reader MUST post to certain sites on such and such a date, the author can’t complain that things weren’t done in a timely manner.
Third: If such dates and sites were listed as a requirement to getting the arc copy, and again, it’s FREE to the reader, the only recourse the author has is to never give another book to that reader again. You can’t sue them, or publicly out them for not doing what they agreed to because that’s slander and could open you up to a litigious situation. Having said that I’ve seen tiktoks where authors have done this and they have been censured, vilified, and canceled for “outing” their arc readers in a poor light.
This is why I choose not to give out public arcs. I barely have time to do my media marketing, much less chase down people who aren’t posting reviews for my books.
I use Booksprout exclusively for my arcs from people I don’t know because Booksprout has a verified and true system for making sure their readers do what they are supposed to, namely, read and review in a timely fashion. I have a selected few readers of my own whom I will always send a new book to for review prior to publication because I trust them to be honest ( even if they don’t like the book) and post their reviews in the time frame I ask. I trust them which is more than I can say for stangers. I will continue to use these readers as long as they want to read my words, which, hopefully, is forever.
I have been told by other authors that I am missing out on reviews by not sending out multiple arcs to people, especially book influencers. To that I say, bologne! First of all, I don’t have a big name in the industry (yet!) and big name book influencers don’t have reputations for reading authors who aren’t big names. They want to get traction for their videos and reviews and big name authors give them that. Second, I don’t have the money to be sending out books to people all over the world. Paying for author copies and then postage is cost prohibitive to me. I had one author say to me, well, that is a way for you to get your work seen. Sure, but at what cost? I am paying for the book, then the cost to mail it, and with no real guarantee spending that money will get me anywhere, career and publicity-wise. The response I got to that was “it pays to take a chance.” Not when you don’t have the money to begin with and I am not putting myself in debt on the odd chance I’ll get a 5 star review that will not garner me any new real organic readers.
Do I sound bitter? I don’t mean to. It’s just that with the advent of AI – where people are shoving out books by the ton daily that are computer written – and tiktok influencers, it is harder than ever for an author to gain any traction and find new readers.
Okay, so maybe I do sound a little bitter….














