If you listen to anyone under the age of say, 25, they will tell you Social Media rules the world. People meet, date one another, share info – personal and not – buy things, and generally live by their media outlets. Most of these outlets are as easy to get to as typing in a few keystrokes into a cell phone, which is, literally, at the ready and with you all the time now. Words like Retweet, Like, PinIt, Hash-tag, are all now vital parts of our vocabulary. Using social media is also a way writers can get the word out about their most recent creations.
In multi-published author Barbara Wallace‘s article Seven Habits of Effective Writers in the June 2014 RWA magazine Romance Writers Report, habit no. 4 makes the case that writers who write effectively – meaning they get a lot of writing work done – use social media tools and marketing judiciously. They don’t jump on every band wagon out there and send off daily updates on blogs, websites, Pinterest, Twitter and GoodReads, to name a few. They aren’t trolling review sites, writer blogs or shopping on Ebay.
No. Effective writers WRITE. They use their time to put words on the page. Yes, they market what they’ve written. When the bottom line for publishing houses and even self publishers is sales, you have to get the word out about your new opus. But the point is, you don’t need to be doing this as a full time job. Your job is to write.
Some mega-published authors are lucky enough to have people who work for them who will do all this marketing/media for them. From my mouth to God’s ears this happens to me someday. Establishing some sort of presence on social media appears to be a very effective way to drive buzz about your work. Even if two or three friends “share” your news with their other hundreds of “friends” – friends you don’t necessary have – that’s a few hundred more people who know about your book then did this morning. If you send out twitter alerts on a regular basis and ask followers to retweet to their followers, well, there’s that domino effect again.
Before cell phones ruled the world, marketing consisted of advertising in magazines, on tv, on the radio. Authors were sent on multi-city book tours to promote, talk about and sell their books. Now, you can do several web interviews in a day from the privacy of your living room, or even guest host on a blog site, which I did just last weekend. The opportunities to get the word out about your writing is so much easier than it ever was due to the advent of Social Media.
Using it in a wise and shrewd manner is another effective habit that I am going to adopt, because really, my job is to write! An I would rather be doing that.