This past weekend my darling daughter helped me with a marketing and promotion plan for my current books and the ones being released soon. I will admit, my head was spinning when we were all said and done, but we got a great deal of work finalized and many things updated and changed.
One very vital question she asked me -among the hundreds she did – was “Who is your target audience? Who are you trying to reach to sell your books to?”
My first thought was “Romance readers,” but she quickly convinced me that was too broad an audience for what I write. And she’s correct. There are so many sub-genres of romance fiction that I know I don’t appeal to all of them. I don’t, for instance, write paranormal, werewolf sagas, erotica, or Y.A. I write contemporary romance stories about strong women. Most of the ages of my heroines fall between the 23 and 45 year old age group. I try to write heartfelt, funny, and emotionally wrenching stories that lead to the ultimate H.E.A. that every person wants and desires.
Her response to that was, “That’s your target audience.”
I swear, the best gift God ever blessed me with was this child.
Peggy Jaeger, Author 