Tag Archives: romance novels

On #Goodreads, #giveaways, and growing your brand…

Okay, I’ll admit it. Until last year I didn’t even know what “growing your brand” meant. And if I’m really being honest, I didn’t know a person could be a brand.

Kim Kardashian changed that concept forever.

branding

The reason I’m waxing prolific today about this branding topic is because I just finished a Goodreads giveaway for my newest release, A KISS UNDER THE CHRISTMAS LIGHTS. I’ve done a Goodreads giveaway for all of my books after they’ve been published, but this time I had more hits and requests than ever before, so that got me asking questions, evaluating, and thinking (always a dangerous occurrence!)

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Two avenues of thought rushed through me when I saw the final number of requests for the book (613):

  1. Romance Readers love Holiday stories and they saw this one listed, so they figured they’d take a chance on a relatively unknown author because–hey! — it was a Christmas tale, or,
  2. People saw the giveaway listed who knew me from my previous work and wanted to really read the book and –hey!– there was a giveaway for it.

Do you see the difference in those 2 lines of thought? One is based on the genre of the giveaway, the other on name – or in this case – brand recognition.

When I was told I needed to come up with a brand by which readers would instantly be able to recognize a Peggy Jaeger book ( and I still get goosebumps when I say those 3 words together – Peggy, Jaeger, and book!) by the publishing powers that be, I thought and thought for days about what my books try to give the reader. A solid romance, for sure, with a happily ever after ending, but then aren’t all romances supposed to give the reader that? No, it needed to be different. Recognizable.  Something that, when my name was read or said, would evoke the brand, like Timex – takes a licking and keeps on ticking – does.  Do they even make Timex watches anymore, or am I really dating myself??”

Anyway.

After weeks of sleepless nights trying to figure this out, my daughter finally helped me narrow it down. What I write about are strong women, families, and men (hence, the romance). So, the Peggy Jaeger brand, when you hear the name associated with a book, tells you I write about Strong women, the families who support them, and the men who can’t live without them.

Simple. Genius, but simple. And remember-able ( is that a word? it should be.) And see how smart I am? I put the brand tagline in bold so when you read it, you’ll remember it. Who says you can’t teach an old dog a new trick? Or in my case,  a middle-aged storyteller a new concept?

Brand Concept Blackboard

But back to the Goodreads giveaway.

My winners were chosen by Goodreads and I dutifully mailed off the paperback copies of the books, along with the special boxes I made for them ( see pix) and a nice thank you card for entering the contest. I’ve done that for each of the books I’ve given away and my hope is that the winners see how much I truly appreciate their entering. If they like the book they won, the hope is always they’ll want to read the other books listed.

So, a win/win all around.  3 readers won a book for the holidays and I (hopefully!) got 3 new reader-fans for the effort. Giveaways…to echo Martha Stewart (the Grand Dame of branding)…they’re a good thing!

When I’m not giving things away you can usually find me here: Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me//

booksigningboxes

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Filed under A kiss Under the Christmas LIghts, Author, Author Branding, branding, Candy Hearts, Characters, Contemporary Romance, Cooking, Family Saga, Life challenges, Romance, Romance Books, Strong Women, The Wild Rose Press, WIld Rose Press AUthor

TINA DONAHUE RELEASE DAY!

I recently signed on with Kensington/Lyrical for a new series of books coming out in 2017, and I’ve met a bunch of wonderful new author friends, one of whom has a brand new book out today.  TINA DONAHUE is one of those new friends, and her book, PASSIONATE PURSUIT, is a sure-fire winner. Read on for a little taste.

PASSIONATE PURSUIT

Blurb:

tinadonahue

Is their passion strong enough to break her chains?

Andalucía Spain, 1489: Innocent Beatriz is desperate to escape the threat of a miserable marriage to a cruel Marquis. Forced into the betrothal by her ruthless merchant papá, her only hope is to conceal her identity and become a servant in a nearby castle—a life drastically different from her comfortable upbringing.

Tomás doesn’t know what to make of his well-spoken new servant girl. Her beauty and charm captivates the military hero; her mysterious nature intrigues him. And the desire she ignites burns brighter with each glance, as does his longing to claim her for his own.

Beatriz can’t resist Tomás’ passion nor deny the heat of her own. But neither the lush countryside nor the walls of the opulent Moorish castle can entirely protect her—and if he were to discover her secret, she could be torn away from him forever. Yet how can she sustain his love if she’s living a lie?

 Excerpt

The laughter Beatriz had shared earlier seemed a distant memory already. Doom clung to her, tightening her chest, moistening her palms. She paced like a caged animal, knowing she should leave the castle to give Tomás a chance at happiness with another woman.

Her legs went watery, not allowing her to flee. Dizzy, she leaned against the cabinet and breathed hard, trying to think of a solution.

She kept failing.

“Señorita Beatriz,” Yolanda called out.

Beatriz raised her face. “What?”

“Señora Doña Isabella has something she needs you to see.”

Hopefully not another trunk the servants had left in the hall with more gowns and other jewels. She didn’t want to try on anything else but couldn’t stomach being rude, given Isabella’s dear support. Beatriz pinched her cheeks and bit her lips to give herself color. Looking like a corpse wouldn’t solve anything.

Outside the chamber, she reminded herself to smile. What she produced felt more like a grimace.

Yolanda stood on the far side of the landing, gesturing for Beatriz to join her.

The moment she reached the landing, Yolanda motioned for Beatriz to stop, then pointed to the stairs.

She looked down.

The world faded away, tension draining from her shoulders, warmth replacing worry.

Tomás stood at the bottom of the staircase, his arm on the railing, face lifted to hers. Candlelight turned his hair to gold. Respect, friendship, love sparkled in his eyes.

She ran down the steps. Tomás took them two at a time to reach her. They met in the middle and held each other, their embrace more powerful than any spoken vow. Whatever happened in the future, he would always have her love.

BUY LINKS:

Amazon: // Amazon CA: // BN: // Kobo:// Books a Million: // Penguin-Random House Canada: // Fantastic Fiction:

You can find Tina here:

Website: // Twitter: // FB:  // FB Fanpage: // Pinterest:  //Amazon author page:  //Triberr: 

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Filed under Kensington Publishers, Lyrical Author, Romance, Romance Books, Strong Women

Who’s your audience?

This past weekend my darling daughter helped me with a marketing and promotion plan for my current books and the ones being released soon. I will admit, my head was spinning when we were all said and done, but we got a great deal of work finalized and many things updated and changed.

One very vital question she asked me -among the hundreds she did – was “Who is your target audience? Who are you trying to reach to sell your books to?”

My first thought was “Romance readers,” but she quickly convinced me that was too broad an audience for what I write. And she’s correct. There are so many sub-genres of romance fiction that I know I don’t appeal  to all of them. I don’t, for instance, write paranormal, werewolf sagas, erotica, or Y.A. I write contemporary romance stories about strong women. Most of the ages of my heroines fall between the 23 and 45 year old age group.  I try to write heartfelt, funny, and emotionally wrenching stories that lead to the ultimate H.E.A. that every person wants and desires.

Her response to that was, “That’s your target audience.”

I swear, the best gift God ever blessed me with was this child.

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Filed under Author, Contemporary Romance, Life challenges, Romance, Romance Books, Strong Women