Last week I wrote a blog post about a new marketing strategy I’ve adopted to connect with new readers ( and old ones, too!). Facebook Live Videos.
If you know one thing about me, you know that I absolutely cringe when I see myself on film and hear myself on audiotape. A perpetually scratchy, whiney voice plus a really crooked face are the reasons I never went into the performing/visual arts. In all honesty, people would have paid me to NOT speak.
In this ever-changing-by-the-minute publishing industry I am now immersed in, I need to not only frequently connect with the people who are already reading my books, but with new readers who haven’t heard of me yet. To that end I’ve been taking a month long author marketing class. It was here I first heard about author facebook live videos for promotion.
Now that I’ve started doing the videos, the next step, according to the marketing guru I’ve been listening to, is to find alternate ways of promoting them. Facebook is great, but you want to increase traffic to those videos, and not have them seen by just the people who are already your “friends” nor do you want to solely depend on those friends to share the vids with their friends who might not be your friends.
Confused? Think how I feel.
Next step, then, is to offer them on a bigger, wider, platform. Well, what platform for videos is bigger and wider than You Tube?
Yup, peeps. I’ve become a You-Tube queen. I actually, freely, and of my own volition, put my crooked mug – my videoed crooked mug – on display for all the world to view and comment on. Butterflies have nothing on the nerves flapping in my stomach.
But I’ll be honest and tell you that first video I did had more hits, likes, and shares than any post I’ve written or put up in over a year, so yay for that!
I’ve added the youtube link to my “find me here” spiel at the bottom of most of my blog pieces and I’m hoping that people who have no idea who I am click on that link if they read one of my posts.
It seems that the marketing and promo end of the publishing-a-book-business is never going to end for me, so I’m trying to embrace it as best I can. And I’m smiling while I do it. Well….trying to smile and not cry, at least.