Tag Archives: social media marketing

A new day…a busy week…a hectic life

My life has been a bit…on the constant go…of late. A new book release, a new audio book release, edits for my Christmas release, an author appearance, and two virtual book tours. All in the past 2 weeks. Plus, all the social media promotion involved in each and every one of those things so I can get the word out my work and, you know….make a living! HeeHee. Add in the book reviews I need to get done for Netgalley and then the 3 personal friend reviews I’ve been asked to do for soon-to-be-released books AND the judging I need to get done for a romance writing contest I’m involved in, and…Yikes!!

When I set out to write full time three years ago after the publication of my first book, I thought I’d spend my days happily inventing new characters and situations that would bring them together, pull them apart, and then reconnect them for their HEA. And I have done that, don’t get me wrong. I’ve loved every millisecond of being able to devote myself to writing.

But….

It’s all the OTHER stuff that goes along with wanting to be a published author that’s starting to make my life a little harried. Strained. Busy. Swamped. You get the idea.

 

The social media stuff alone is mind boggling at times. I never thought I’d hear myself say this, but I’m actually grateful for my menopause insomnia because I’m typically awake and out of bed by 3:30 every morning. From the moment after I get myself situated with a cup of tea, I’m at my desk, posting my SM stuff for the day through the scheduling app HOOTSUITE. There’s even a group of other insomniac writers like me on Twitter  with the Hashtag (#) 5amwritersclub. It’s so nice to know I’m not alone when the rest of the nation is still slumbering!

If I was a million-seller author by now, I’d have a publicist and a media consultant do all this for me. Can you imagine how much writing work I could done in those 3 hours in the middle of the night every day? I can tell you how much: my first book was written between the hours of 1 am and 3 am for 3 solid months when I first hit menopause and was afflicted with this sleeping disturbance. Now that I’m a seasoned writer and edit as I go, I could turn out another book every 45 days just by writing during the hours I am usually doing the media stuff! Mind boggling!

There’s an old saying that, if you want to get something done in a hurry, give it to a busy person. While that may be true more times than not, it also makes the busy person feel overwhelmed, stressed, and – in my case – sleep deprived.

And I just realized how this sounds like I’m a whining 3 year old. I’m not ( well, maybe just a titch!) Before the advent of social media ruling the world, I really wonder how authors did it. How did they get the word out effectively about their work? How did they get new readers? Who helped them?

All questions that will, for now, remain unanswered, as I need to go and schedule today’s posts.

And if you’re looking for me, here’s where I am ( see? I told you I was busy!! Heehee)

Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triber// Book Me

 

 

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Filed under Author, Author Branding, Contemporary Romance, Life challenges

So…my weekend

There really should be something done about lousy internet in hotels and conferences! I was at a fabulous conference this weekend and couldn’t blog about it because it took FOREVER to get connected to WiFi. Oh well…better late than never.

Friday night I took a master class with marketing guru Jane Friedman. It quite literally changed the way I view all the social media stuff I have to do as a writer who wants to get her book in front of strangers. For two hours she spoke about all the ways a writer can engage readers and get them to — not only visit their websites — but purchase their work.

First things first. Your website. You’re reading this so obviously you stopped here! But how did you find out about the website? Did you see a Twitter mention of it? Catch it in a newsfeed roll on my Facebook Author page? Or do you Follow me on WordPress? Since I don’t have a newsletter ( a major faux pas in Jane’s opinion), I don’t have a one-on-one way to let people know about new content on my site. I’ve debated for several years about having one because it’s just one more thing I have to do, but she says the benefits are worth it.

Next. The website content, itself. I don’t update my website frequently except for the blogs. My banner, headers, widgets, etc., are all pretty stagnant. And that’s the kind of traffic you never want: stagnant. You want your website to be fluid, moving, and new. So, Saturday morning between the hours of 1 am and 4 am ( since I never sleep. Damn this menopause insomnia!) I updated my website. I added a new category, changed the banner and some of the graphics, and posted new info on the pages.

Last. Your work. Or in my case, my books. It’s inconceivable to me that I never thought of this, but nowhere on my website was there a page for a reader to purchase my books. Not even a direct link except if I was blogging about the book. So, ta-da- new page. MY BOOKS lists all my work from newest to oldest, the covers, and all the buy links across the e-book network and traditional publishers. Whew! That was a ton of work but I think it’ll be so worth it in the end, especially when I start to see an uptick in sales.

Jane spoke of several other ways to drive traffic to your work that I’ll be discussing tomorrow. Today I wanted to focus on the website itself.

When I’m not attending conferences of updating my website, you can find me here: Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triberr

 

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Filed under Author, Author Branding, branding