Category Archives: Author Branding

Hashtags to live by….maybe.

The other day I as talking about marketing with one of my non-writing fringe friends and she asked me why I always insert hashtags with random words after them on my social media sites. I have to tell you, it made me feel good knowing I knew the answer to this question. My ego also went up a few notches because I knew something about social media that she didn’t – and she has young kids. I add that part because we all know anyone born after the millennials have media stuff encoded into their DNA!

But I digress…

I answered her question and after I did she said, “I still don’t get it. If people are following  you anyway, why keep putting those tags on things?” I had to then explain the theory of GETTING MORE FOLLOWERS AND WHY I NEED THEM/WANT THEM.

Okay, the reason I put that in capitals is because this fringe friend doesn’t use social media in a business sense, but strictly for personal reasons. She finally “got” why I use hashtags with my postings, instagram pix, tweets, etc. People follow certain hashtags across their social sites and even pre-program their sites to upload ( Download? I always get these two confused!!!) any new postings that feature these tags when they are put up. I used the #amwriting hashtag on an instagram post a few weeks ago and the next day I had 25 new follows based on that one alone!

Since I was born waaaaaaaaaay before the millennials ruled the world, I had to learn all this stuff the old fashioned way: by reading about it and asking tons of questions to people who knew what the heck they were doing as far as marketing, branding, and making their businesses grow. One of the best blogs ( and nicest people!)I’ve found is Stacy Nachajski and her blog Great Brook Media .   You can click on the previous link and find some absolutely fab articles/blogs she’s written and posted, along with tutorials about all things media related. Frog around on her website. You’re sure to find something you didn’t think you needed to know!

SO, most of my hashtags are writing related. I mean, duh! What else would they be?? Hee Hee.Some of my favorite hashtags to add when I’ve written blog posts or put up instagram pix are the following:

These are all for Twitter:

#5amwritersclub

#behonestin4words

#tagabookbloggerTuesday

#tagyourfavauthorthursday

#worstsadviceeverin5words

#worstpickuplines

#amwriting

These are for blog posts and Instagram posts:

#amwriting

#amediting

#readromance

#romancewriter

#romance #contemporaryromance

#goodreadsreaders

#romancereaders

Every day on Instagram I do a positive, spiritual, or self affirming quote using these hashtags:

#morningmotivation  #Personalgrowth #believeinyourself

One thing I always try to do when I post to Instagram and Twitter is to include an actual person if I’ve referenced them. For instance, when I post this blog I will make sure I cite @greatbrookmedia   in the posting so people who follow Stacy can see the post and share, like or retweet it. This helps her by having some new people see her site through my contacts, and it helps me by potentially garnering new viewers to me via her link.

Got it??
So that’s why the right hashtags mean so much when you want to grow your followers, business, and on-line presence.

When you finish reading this, look down below at the section marked: categories and tags. You’ll see all the hashtags I assigned to this post.

Here’s another great post I found just as I was writing this post on what to do and not do with hashtags.

And as always, you can find me – with and without hashtags – here:Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triber// BookMe

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Filed under Author Branding, branding

Social Media and the Quest for Name Recognition…

That’s a wordy title, but it’s an accurate one for what I’ve been mulling over lately.

I’m a household name. In MY household…no other. This is tantamount to the Kiss of Death for a writer, because no one is going to read your books if they don’t know who the heck you are.

True ‘dat, right?

In the past, publishers have had entire teams of people who diligently took steps to make sure their writers’ names were recognized easily. Marketing campaigns, publicity tours, multi-city book signings. Any and every effort the team could get the author’s name to be recognized by the general book reading public was made. With the advent of less traditional publishing avenues, most of the tried and true publishers now are only moving their advertising dollars toward their already recognizable, big-name, authors.

What’s the relatively unknown writer to do?

I’m traditionally published by two presses, Kensington/Lyrical Shine and The Wild Rose Press. Both love their authors, make no mistake about that. They are in the business of selling books and they need authors to  achieve their goal. But taking a chance on a relatively new author  – and by chance I mean throwing advertising and marketing dollars  behind them to promote them – is something both of them are reluctant to do. In the WRP case, they do minimal to no marketing for their authors – the authors and the other writers associated with the company do the bulk share of getting the word out  about a new book release. Lyrical Shine has a marketing department, but with so many authors on their docket, those dollars are stretched thin.

So, what’s an author like me – unknown, no advertising or marketing background – to do, you ask?
Well, of course I’ll tell ya.

When my first book was scheduled for publication I frantically tried to learn whatever I could about marketing and how to promote myself on a nearly non-existent budget. It was hard, peeps. Real hard.

I joined TWITTER, had my best friend set-up my WEBSITE, and made a Facebook Professional Page. I didn’t go out and employ any book-tour companies via the web because I didn’t know they existed back then!!! I garnered several hundred new followers from all this, but it wasn’t enough to make me more well known as an author ( and you know that ultimately means – no sales!)

When the second and third books rolled around and were ready to be published, I had discovered on-line book tours, PINTEREST, and INSTAGRAM, and Goodreads.

I got even more followers and saw a tiny uptick in sales, so a good thing, but still, my name is not showing up on any bestseller lists, or on any “Watch for the next book from this fab author” lists.

By the time I got my Lyrical contract, I had joined Triberr, BookBub,  and  Google + and started entering more and more contests. My thought was if I finaled in any of them, that will introduce my name to more people. If I, GOD-PLEASE! – won any of them,  my name and my work would be more accessible and known.

Haven’t won any yet, but have finaled in a bunch, so that’s a positive thing, right?

My first book was published in 2015. Since then, 3 years later, I’ve got 2,260 Twitter followers, 1343 people on my FB author account, on Triberr I have a personal reach of 183K and on BookBub I have 281 followers.

Now, those numbers are…okay. But they need to be waaaaaaaaaaay more to have any kind of impact on the romance reading world.

So…

I have a favor to ask ( you saw that coming, didn’t you?!)

If you aren’t already following me across my media, please take this opportunity to do so. At the end of most of my blog pieces I usually list all my Social Media sites and beg, er, ask you to find me. Well, please continue to do that, but could you also please follow me? Here’s the list:Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triber// BookMe

And if you are already following me across my SM sites – #BLESSYOU and #ILOVEYOU

It’s so humbling to beg!

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Filed under Author, Author Branding, author promotion, Kensington Publishers, Lyrical Author, Romance, Romance Books, The Wild Rose Press

#ChristmasinJuly Spotlight

Hey all, while I’m working my butt off at RWA I’m featured on the Christmas in July fete today over at N.N. Light’s Bookhaven

Drop by for a chance to win a copy and for a rafflecopter for a $100 Amazon GC!! Read A KISS UNDER THE CHRISTMAS LIGHTS now and when CHRISTMAS AND CANOLLIS releases this holiday season, the San Valentino family be old friends!

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Filed under #RWA2018, Author, Author Branding, author promotion

When I’m not writing I’m….


So today’s prompt is “creative outlets I enjoy.” You already know I lovelovelove to cook. But did you know I also like to paint and restore old steamer trunks?

I’ve done 5 trunks over the past 3 years using a decoupage method. When they are complete, I give them away as gifts to people around me who ask. My daughter has 2, my BFF has one, and I’ve got the other 2. This one is sitting in my office behind the couch I use to take naps in when the words aren’t flowing as fast as I want them to.

I also like to paint – crafty paint. I  hand paint canvas bags  and give them away at my book signings to readers. Since I write a romance series about cooking, the bags are all food themed:

 

Now, it’s always been my DREAM to have a hard-back book contract. Because I’m one of those people who believe in  putting actions behind dreams to propel them into reality, I also handpaint wooden “books” and then insert my own POD ( print of demand) paperbacks into them, also for readers at book signings as a gift from me;

The readers I’ve given them to have been thrilled because the “book” is a nice way to keep the actual book fresh and new-looking.

So…crafting and painting is my superpower, er…creative outlet. What’s yours?

Let’s see what other creative outlets the writers in this hop have: MFRWauthors

And, of course, when I’m not writing, painting, cooking, or restoring stuff, you can always find me here: Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triber// Book Me

 

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Filed under #Mfrwauthors, Author Branding, author promotion, branding, Strong Women, The Laine Women

Why I love a list….

I’m a list-maker. You know: one of those annoying people who write everything they have to do, everyplace they have to go, and every item they need to buy, down on a piece of paper before they ever leave the house or attempt a task.

This is the list of things I needed to do for Saturday, July 7.  You will notice the list is even dated. That’s so I don’t confuse it with another day’s list. You will also note at the bottom of the list is a reminder to write a blog on…lists.

I make lists for the grocery store; the chores I need to do; the stops I have to make while I am out of the house doing normal life stuff. I make sublists, too, when I have to go more than 2 or three places during one trip. I’ll list my destination, then – in bullet form – all the things I need to purchase or do at each place.

I have lists for birthday presents. I have a list of people I need to buy or make Christmas gifts for every year. I have a list of the days I need to send bills out to be paid.

I have a list of all the blogs I want to write, a list for the titles of the books I need to finish ( or start!) and then sublists added to that.

I have a bucket list with 1000 items on it. I have a to-do list for every day next week already.

I make a lot of lists. A lot of lists.

Maybe if I stopped making lists, I’d get more stuff on the lists done. Just a thought…..

 

 

 

 

When I’m not making lists, you can usually find me here: Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triber// Book Me

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Filed under Author, Author Branding, author promotion

My current #SocialMedia obsession…

So you can probably guess the answer to the blog title today. I discovered TRIBERR a little over a year ago when author (and good friend) Marianne Rice spoke to my NHRWA chapter about using social media to build a target audience. It was a great workshop overall, but when she told us about TRIBERR, I immediately looked into securing a spot on the media site.

So, what is Triberr and why is it such a worthwhile Social media site to be a part of? Here’s a great article on exactly what it is and does, link, but in a nutshell, Triberr hooks you up with other bloggers on  the web who will share your content to their sites, blogs, social media posts, etc. When I first joined the social media world I had a world wide web “reach” of maybe ( on a good day) 100 people. That included Twitter, FB, and Instagram.

After one week of joining Triberr, I saw a 10 percent increase in traffic across my sites and within a month, that had risen ten fold. My Triberr reach as of today is 171,ooo. I don’t even know 100 people, much less 171,000!! My Twitter followers increase daily ( this morning they number 2,220) and my FB author page is up to 1,301, up nine since  last Monday. I know those numbers may not seem impressive, but when you’re a virtual nobody like I am, getting your name out there so poeple can buy your books is hard. The fact that when I started writing for publication I had 1 follower on Twitter ( my darling daughter) and now I number 2k+ is amazeballs!

How I increased those numbers is no secret: I joined TRIBERR and then started following other TRIBES devoted to writing, marketing, and author branding. This is my own site (called a TRIBE) Strong Women. Loving Men

where my blog postings get listed daily, and where other authors/bloggers/readers ask to join my tribe. I’m a member of about a dozen other tribes where I read and post those bloggers’ content daily, thereby increasing my own web reach. It’s a win/win situation as far as I am concerned.

Since I’ve limited the type of tribes I want to be associated with – all romance writing, marketing, and review sites – I can target my reach to those individuals who read and write and review romance books. If I wanted to really expand my reach, and I probably will in the next year or so, I’d include book bloggers, readers, and reviewers of all book genres, not only romance. But even if you wanted to narrow down your scope to, say, just romance readers/bloggers/reviewers who only read/review/blog about Paranormal Romance, or historical romance, you could do that as well.

The site is free, the only cost – the time you take to share the posts you want to each day. And you don’t even have to do it every day. I do because I typically blog every day, but if you’re a once a week blogger, that’s fine. As long as you share other posts in your tribe, you’re fine.

If you’re looking to grow your on-line and social media presence, Triberr is a great way to do so with very little every and a whole lotta reach! I’ve even included it in my search engine sites.

And when I’m not on Triberr, you can usually find me here:

Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triber// Book Me

 

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Filed under Author, Author Branding, Contemporary Romance, Romance, Romance Books

#ChristmasInJulyFete

For the entire month of July, NNLightsBookHaven is sponsoring a Christmas In July Fete featuring dozens of romance authors  and a grand prize of a $100 Amazon ( US) gift card as a rafflecopter. Here’s the link for the contest: RAFFLECOPTER  

I’ll be featured on July 17, so make sure you check back at The Christmas in July Fete that day to see what I’m promoting for the (summer!) holiday season!

And when I’m not out celebrating the holiday season waaaaaaay early ( hee hee) you can find me here:

Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triber// Book Me

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Filed under Author, Author Branding, author promotion, Romance, Romance Books, WIld Rose Press AUthor

Shameless author branding…

So, you know I went to Iceland recently. I had hubby, my fabulous daughter, and my gorgeous niece with me. On a particularly rainy, cold, and bleary day – or as the Icelanders call it, a typical day of the week (!) ( Not kidding. Not even a little!) we found ourselves sitting in an eatery called Te & Koffe. I don’t think I need to translate the name.

Anyhoo….

My daughter asked if I had any chapstick and of course I did. I whipped out my newest swag piece and handed it over. My niece wanted one, too, and of course, because it’s me after all, I had a spare, so I gave her one. While they were chapping up I had a brilliant idea.

Well, I thought it was brilliant.

I asked them each to pose with the chapstick because I wanted to put the pix on my Instagram account. You’ll see why when you see the picture below. They both very graciously, amid much eye rolling, complied. Once I snapped the pictures, my daughter said, “You can caption it Peggy Jaeger Brand Ambassadors.”

Do you see why I love this child to the moon and back??

Here are the photos I took:

My name, my website, my tagline as bold as bold can be on two simply gorgeous girls.

Le sigh. I love my life.

And my family.

In addition to my Instagram account, you can usually find me here: Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triber// Book Me

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Filed under Author, Author Branding, Contemporary Romance, Strong Women

Social Media is here to stay…. #MFRWauthor

Another Friday, another blog challenge topic from MFRWauthor. Heehee. This one’s another easy peasy one to write.

Up until I had my first book published, the only Social Media platform I used was Facebook. It kept me in touch with my daughter who’d been in college, and I had fun seeing the posts from all her friends.

Fast forward to June 2014. I signed my first book contract and was told by the publisher that I needed to have a social media presence in order to garner readers and followers. I think the first thing I said was “no.” All I wanted to do was write, not be on-line with strangers all the time talking myself and my book up. That thought went the way of the dinosaur when I found out how effective a marketing tool being on social media sites can be, and in reality, is.

With my daughter’s and my best friend’s help – both of whom are techy and marketing gurus, I started this website, joined Twitter, found Pinterest and Instagram, and became a Goodreads “author.” In addition, I developed a FB following on my author page.

By the time my second book was released, I was proficient in all these sites.

And every time I thought I was done, another “must be seen on” social media site emerged. Book Bub, Triberr, Tumbler, Linked-In came along and with them, my participation.

But this is a blog about our favorite SM platforms, so to be true to the challenge, my absolute favorite it TRIBERR. The reasons vary, but the main one is REACH,  a term that gives new meaning to what you really think it mean.

On TRIBERR I follow many book-, romance-book, and writing web-blogs. Each site has at least a reach of a minimum of 2000 readers. A few have hundreds of thousands. What that means is, if I a member of that TRIBE, ( and yes, that’s what it’s called!) and I post a new blog, the potential for people who don’t know me from Adam to see it is huge. Really huge. Of course, there is reciprocity involved in all this. If I want my blog posts to be seen, I need to publicize other blogs as well. Tit for tat; or in this case, blog for blog. Every morning I log onto my Triberr account and then scroll through the Tribes I am a member of. When I see interesting posts, or posts I feel will be beneficial for my followers, I schedule them on my Twitter feed. That way, my 2000+ Twitter followers, get to read things by people whom they do not ordinarily follow.

Get it?

If you’re a blogger, Triberr is a great place to garner new readership, so that’s why it is my current favorite SM site.

And you can follow me on Tribber ( and all my other sites) here:Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triber// Book Me

Now, since this is a blog challenge and hop, visit the other authors here to find out what their favorite social media platforms are and why.

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Filed under #Mfrwauthors, Author, Author Branding, branding, Romance, Romance Books

Post Writing Conference High…

 

SO I’m back home after spending a few days in Burlington, MA at the NECRW 2018 Let Your imagination take Flight writers conference. Tired doesn’t begin to describe me today. My bones are weary!

This year, I made a concerted effort to put my little introverted self out there and meet new writers. Those of you who know me, probably think I’m having some kind of stroke by referring to myself as introverted. But I am, truly. Even though I’ll talk to a rock, I still get ridiculously nervous and feel I’m being judged by people I’ve just met.

But that’s my hangup, so….

Lots of fun and informative times at the conference.

First and foremost, met the amazeballs and national writing treasure Beverly Jenkins. She gave a master class on setting and world building that was so spot on, it’s no wonder she’s the fabulous writer she is. Every writer – whether of the romance genre, or truly, an other genre, could learn something from this brilliant woman that would elevate their writing to heights never thought of before. I have 6 pages of handwritten, excited notes from her class and can’t wait to start putting them into practice.

From the phenomenal and tech-brilliant Nam Patel I seriously increased my knowledge base of keywords, SEO’s and how to navigate through google. Nam is the kind of brilliant person who is able to break down complex knowledge principles to an understandable language for tach-no-savvy’s like me!!

I’d never heard the term Fan-Fiction before until I took a class with literary agent Courtney Miller Callahan on the subject. Boy, did I get an eyeopener!

Of course there were other workshops I attended, but these three ladies were by far the best and brightest of the bunch!

Now, I’m off to start building a better world and setting for my characters, then I have to update my internet accounts, and finally, I may just take a quick trek through a few fan fiction pages to get an idea of what this whole subgenre is really about. I can smell a potential story line here for a couple of people who need an HEA in their lives!

Of course when I’m not writing you can find me here;

Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triber// Book Me

 

and one last shameless plug: Check out my new AUDIOBOOK version of 3 WISHES, available now at Audible // Itunes // and Amazon.

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Filed under 3 Wishes, Author, Author Branding, Candy Hearts, Food lover, love, Romance, Romance Books, The Wild Rose Press