So excited to announce I’ll be at the TOADSTOOL Bookshop in Keene next Sunday, 12.4. from 2-4 pm signing books and talking about all things Christmas romance related.
I would love to see you!!! If you’re out holiday shopping, stop by, sit for a while and chat and, of course (LOL) buy a book for yourself or someone on your holiday romance reading list.
here are the deets:
KEENE ~ Hosts local romance author Peggy Jaeger!
Sunday, December 4th at 2pm
She will be at the Toadstool presenting her Christmas titles along with her 2022 book releases!
I’m a #contemporaryromance writer who writes #RomComs about strong women, the families who support them, and the men who can’t live without them. If I can make you cry on one page and bring you out of tears rolling with laughter the next, I’ve done my job as a writer!
#Family and #food play huge roles in my stories because I believe there is nothing that holds a family structure together like sharing a meal…or two…or ten. Dotted with humor and characters that are as real as they are loving, I bring all topics of daily life into my stories: life, death, sibling rivalry, illness and the desire for everyone to find their own happily ever after. Growing up the only child of divorced parents I longed for sisters, brothers and a family that vowed to stick together no matter what came their way. Through my books, I’ve created the families I wanted as that lonely child.
As a lifelong diarist, I caught the blogging bug early on, and you can visit me at peggyjaeger.com where I’m blogging about life, writing, and stuff that makes me go “What??!” daily.
I’m a social media junkie! You can visit me at all these sites any day and I’ll probably be there.
Tomorrow I’m off to Staten Island, NY – my old hometown – for the #TNTNYC2022 event. It’s my first time at this event and from what I’ve been reading and viewing online and on FB, it’s a raucous, fun, and busy few days.
After doing so many booksignings and author events over the years, I’ve seen a lot of varying behaviors from authors that sometimes make me cringe, sometimes make me smile, and sometimes allows me to learn from.
Case in point. This is an event where the author is promoting herself and her books. In layman’s terms – sales! You want people to discover you as an author and, hopefully, buy your book, love it, tell all their friends to get it too, and then preorder all your upcoming ones and read all your backlist ones.
That’s the goal.
To do that the author has to be engaging, willing to step out of her comfort zone to meet new people, and basically, put herself “out there.”
SInce writing is, for the most part, a solitary endeavor, many authors are not really “people” people. I’ve frequently seen authors at signings sit behind their tables, looking down at their phones, or gazing about at the other tables, readers, etc, never making eye contact or even smiling at people walking by their own table. They look uncomfortable, anxious, and – in my opinion – rude. Like they don’t have the wherewithal to be there, be present, and engage.
How do you expect to sell books? Granted, some writers are bestselling authors and people already know their name and come to these kinds of events simply to meet them and get a signed copy of the lastest book. Yippie for them.
I’m not that author.
Seven years in and I’m still building my brand, my writing reputation, and my readership, so I have to do whatever it takes for that to happen.
That includes being the first to talk to someone passing by my table, saying good morning, or how are you doing? What do you like to read? Nine times out of ten the person doesn’t read what I write, but at least I’ve made the effort to find out about her. Maybe her mom reads my kinds of books and that sparks the idea to buy one for her as a present.
Since Covid hit people have tended to hermit themselves – understandable, right? Prior to the pandemic I spent all my days home alone writing, never seeing people on a daily or even weekly basis, and working at my craft. I was one of those writers who had no difficulty with being quarantined, LOL, since I was a hermit anyway. I wrote a lot. A LOT. But when the restrictions were lifted I needed to sell those books and events like TNTNYC are the perfect venue to do so.
So I stepped out of my house, put on my big-girl author panties and engaged with people I don’t know inorder to sell my books.
Is it hard? Hell yeah. I’d rather be home in my jammies with my glasses on and no makeup on my face, then dressed and putting the PEGGY on for the public. But I do it, despite the nerves bounding inside me.
I am not a natural born salesperson. I would never have been hired by a circus to be the barker, the out-front man to lure people in. What I do have a gift for is making people laugh, so I use that wierd sense of humor to pull people in, make them feel comfortable talking to me about any topic, and then hoping they will want to read one of my books after that.
If you are a reader/book buyer at these kinds of events you are looking for several things:
~new authors to read/meet/and get to know
You are not looking for sullen or sad looking authors to talk to or try to bring out of their shell.
On the other hand, readers also don’t want an author to hound them. I never outright say BUY MY BOOK! As I’ve said, I’ll ask what they read, then either say, I write that or I don’t. And then I take it a step further and ask if they know anyone who reads the kinds of books I write – steamy romcoms, romantic suspense, smalltown, friends to lovers, and sometimes sweet romances. That’s a big list. And usually they discover that they do, indeed, read something like I write.
It’s all in the pitch, the sale, and the engagement.
Oh, and the visuals. This is my standup banner that I bring with me. Vibrant color and my brand. It’s an eyecatcher to be sure.
Another thing I find absolutley rude/annoying/irritating is authors who sit behind their table and never come out from behind it.
I rarely ever sit down. When I do it’s usually inroder to autograph a book because doing so standing is hard for me. I am always, always, standing. Either in front of my table, next to my banner, or behind it.
Was does sitting behavior annoy me so much? For one thing because the author is putting a physical barrier between them and the person stopping by their table. For another, it’s simply rude to have people talk “down” to you. Stand up! Put yourself on equal footing with the reader.
When someone comes to your house to visit do you stay seated in a chair, let them make their own way into the house and then never rise to greet them? If you do, I’m never coming to visit you.
It’s the same at booksignings. Get up. Stand up. Shake someone’s hand, or accept a hug. Let them take a picture with you. Be nice and open not rude and closed off.
I feel like I’ve been lecturing, and maybe I have. BUt sometimes it pays to say the things that people (Authors) don’t want to hear.
So, lecture over. I am going to pack all my stuff – books, swag, preorders, and that banner!
See you at #TNTNYC2022. I’ll be the curly haired, bottle blonde standing and talking in front of her table with the big, loud, Pink banner!!!
If you follow this blog, you know yesterday I posted a picture taken of me at this past weekend’s ROMANTICON 2022 held in Trumbull, CT.
Driving home early Sunday morning I had private time to reflect on a few things about the event, and myself.
First, if you know anything about me you know I am basically a hermit. I have friends – I’m not a social pariah, hahaha -but I tend I stay home a lot, work on my writing, take care of my hubby and dog, and see my daughter and her family. I don’t PEOPLE well. Truthfully, I am a loner/hermit/introvert as many writers are. But when we do an event like a book signing, we have to BE ON. By that I mean we have to smile, engage readers, and generally make ourselves liked.
This is hard for me. So hard. I’d never make a salesperson. I’d be fired the first day because I simply can not sell anything. I never want to be bothered by salespeople when I shop ( which isn’t often) so I wouldn’t want to impose myself on others if the shoe were on the other foot. Having to hawk my books and myself is so alien a concept to me, it’s a wonder I sell anything at all. Luckily, I have a following and am told I can be engaging when I try. Which isn’t often, but necessary when it is.
Enough about me.
The event is put on by writer Kitty Berry and she and her amazing corps of volunteers did a fantastic job. Everything moved swimmingly, door prizes were given out to the joy of many, the food at the brunch was good and the check-in table moved smoothly along.
All in all, a very professionally run event and one which I will return to next year.
Not only because of the readers but my fellow authors as well.
As authors, we do something most of our friends and family don’t do. Many times they don’t want to hear about the trouble we are having with our characters, or that we can’t get our word counts in because of disruptions. The only people who can relate to those lamentations are other writers because they are suffering through the same issues. In essence, they walk the walk and talk the talk of books, characters, marketing, sales slumps, and best sellers’ lists. So seeing so many of my writing friends after 2 years of covid isolation and cancellations was….amazing.
It was life-affirming and career motivating. Just to be in a room with 50+ other people who do what I do and know what I go through each and every day was simply…gratifying. The readers were the cherry on top of that beautiful cake.
So, I’m back in my writing cave until the next event/book signing. I think I have 4 more this year. 2023 already has 6 booked with the option to do 2 more at least.
I’ll need to practice my social skills until then…
Happy reading, peeps. get those Summer reading lists moving (hopefully with a book or 2 from me!)
After almost 2 years of not being able to appear at book signings and author/reader conferences, I’m so happy that in 2022 I’ve already got 3 book signings and meet & greets planned. Hopefully, in 2023 I’ll be able to double that number.
For now, here’s the list of where you can meet me, buy a book, take picture, and just chat with me in 2022.
This event will be held on Saturday, July 16, 2022, at the premier Marriott Hotel in vibrant Trumbull, CT that combines small-town New England character and charm with local attractions. It is about an hour from NYC, a short drive from Metro North Railroad, and offers easy on and off highway access. New York or Connecticut airports are easily accessible. We hope you’ll join us for another crazy journey into fangirling, book-boyfriends, and love for all things related to BOOKS! Come create memories with authors and friends.
Dates October 13-16
Location: The Hilton Garden, Staten Island, NY
“Staten Island is just a ferry ride away from Manhattan and is known as the borough of parks. It’s the home of the Staten Island Yankees, Mr. Pizza’s Pasta House, Ralph’s Famous Italian Ices and the Satan’s Knights clubhouse, Big Nose Kate’s! It is also the home of the Tempted and Tantalizing Author Event, featuring some of your favorite authors and models.
Property Of Parrish Productions, LLC by Janine Infante Bosco proudly presents the fifth annual signing in Staten Island, New York. Join us for the “Final Ride” at the Hilton Garden in on October 13, 2022 thru October 16, 2022 complete with a MC meet and greet scheduled for the night before, a cocktail reception for readers and authors and a few other surprises. If you thought we went big before, wait until you see what we do for our final ride in New York before take the party to North Carolina!
About this event: Romance fan readers meet, discover, and fangirl out to your favorite 50 fabulous attending 2022 romance authors from all over the United States and Canada. Two days of romance-themed games, author spotlights, author panels, and book crafts that will have you laughing out loud celebrating why we love reading the romance genre.
Peggy here – I can’t wait to meet you all again, or for the very first time! LOL. Remember that line from The Birdcage?? Heehee