Tag Archives: reader loyalty

Another #FacebookParty, another group of new #friends…

Friday night I participated in Tena Stetler’s facebook party promoting her new Christmas release, A Witches’s Holiday Wedding  A fun time was had by all, but that’s not the purpose of this little piece today.

I’ve participated in a few Facebook parties of late as a participating author. They are fast, frantic, just a tad manic and can be an excellent tool for finding new readers of your work, especially of you GIVE SOMETHING AWAY. Now, you might ask, why did she put those three words in such big letters?

Let me ‘splain.

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When I first started getting published, several writers told me to never give my work away. Make your family and friends pay for your stuff, and don’t participate in any kind of blog or networking giveaway, they said. Why should you take something  that you’ve slaved over for months on end, pouring all your heart and soul into it only, to give it away like yesterday’s stale bread? Well, their points seemed valid.

But…. ( and there’s always a but)

I’ve participated in about a half dozen blog hops and FB parties  over the past year and, yes, I’ve given away ecopies of my books as prizes. And yes, I’ve done a Goodreads  giveaway contests, and Netgalley, as well. And here’s what I’ve learned by going against that conventional wisdom.

As a new author, I am known to a finite number of people ( family and friends). All those people live with an hour of me.  I am not recognizable on the street where I live since more than half my neighbors don’t know me, or me them. Since I didn’t have “A NAME” when I was first published – and by that I mean no one in End-of-the-Line Kansas, or Where-the-heck-are-we Arkansas knew who the h, e, double hockey sticks I was. They weren’t going to shell out 15 bucks for a paperback or $5.99 for an ecopy of a book by a writer they had never heard of. Money is money and people can’t be wasting their hard earned dollars on what may prove – to them – to be a disappointment. I understood that as a writer  and understand it as a reader, myself.

So.

All the giveaways, contests, and hops I participated in where I gave away copies of my books, brought me to brand new readers all over the country – the world, really – and once they were introduced to my work, they became fans, actually plunking down hard earned cash for the other books I’ve got on my list. So I may have given away about $100.00 worth of product over the past year, but I made it back in so many more ways that just monetarily, and for that, I’m glad I didn’t listen to the “advice” of others who cautioned me against doing so.

This is me, sticking out my tongue and saying Na-Na-Na- Na-Na! ( real mature, I know. Don’t judge me. ((HEEHEE)

 

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When I’m acting my age you can find me here:

Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me//

And if you didn’t get a free copy of my latest book A KISS UNDER THE CHRISTMAS LIGHTS In any of the giveaways ( sorry!)<you can order your copy here in digital or paperback.

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Buy LInks: Amazon//  The Wild Rose Press     //    B&N

 

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Filed under A kiss Under the Christmas LIghts, Author, Characters, Contemporary Romance, Friends, Life challenges, love, Netgalley Reviewer, Romance, Romance Books, Strong Women, WIld Rose Press AUthor

I am not a slut….

I was trudging through the Internet today and reading article after article on why women love romance novels. I was trying to find a universal theme amongst the articles – all written from 2010 until the present.  Some of the pieces were titled, “ Why do contemporary women read old fashioned romance novels? “ and “Why smart women read romance novels,” and “How much do romance novels reflect women’s desires.” Spiffy, if trite and annoying titles, eh? Every article I read – and baby where there plenty – started with what I considered a derogatory opening along the lines that reading romance novels made women either : a. dumb, b. sluts, c. stupid or d. naïve.

It hasn’t been a very happy reading day in my writing loft.

I really couldn’t come up with one universal theme that would either tie the articles together along a logical line of thought, or give credence to the assertions that women who read romance are not the brightest bulbs in the box.

In other words, I felt they had no empirical data, just a lot of suppositions and theories that I didn’t agree with.

Okay. I strongly disagreed with them.

The industry of romance books does over a billion dollars a year. That’s billion with a capital B. Romance readers are loyal. They buy their favorite authors consistently, recommend books to other reads, and write reviews. When you are selling a product, what is the one thing you hope to capture with each and every sale? BUYER LOYALTY. Or in this case, READER LOYALTY. And romance readers are loyal. In spades.

If an author gives the book buying-romance reading public what it wants, they will come back time and time again for the new products (books) related to that brand ( author.)

I’ve mentioned numerous times before why I personally love reading romance novels. I simply love a good story about two people who find each other, despite what ever trials, turmoils, or disasters come their way, to find their happily ever after. Give me that book, with the characters sound and the plot believable, and you’ve got me as a reader for the length of your book-writing career.

And I’m not the only one who feels this way. Whenever a writer can actually make me believe that a fantasy can come true, I’m in. Totally and completely. And again, I’m not alone.

I am a middle aged, highly educated, wealthy and well-spoken professional woman who uses her discretionary dollars to purchase goods she not only needs, but desires as well. I love a good laugh, a mouthwatering piece of chocolate, COACH bags, and romance novels.

So, here’s the truth: I’m not dumb, stupid, naïve or a slut. And yes, I buy romance books. Lots of them.

I also write them. Lots of them.

 

 

 

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