Tag Archives: branding

So…my weekend

There really should be something done about lousy internet in hotels and conferences! I was at a fabulous conference this weekend and couldn’t blog about it because it took FOREVER to get connected to WiFi. Oh well…better late than never.

Friday night I took a master class with marketing guru Jane Friedman. It quite literally changed the way I view all the social media stuff I have to do as a writer who wants to get her book in front of strangers. For two hours she spoke about all the ways a writer can engage readers and get them to — not only visit their websites — but purchase their work.

First things first. Your website. You’re reading this so obviously you stopped here! But how did you find out about the website? Did you see a Twitter mention of it? Catch it in a newsfeed roll on my Facebook Author page? Or do you Follow me on WordPress? Since I don’t have a newsletter ( a major faux pas in Jane’s opinion), I don’t have a one-on-one way to let people know about new content on my site. I’ve debated for several years about having one because it’s just one more thing I have to do, but she says the benefits are worth it.

Next. The website content, itself. I don’t update my website frequently except for the blogs. My banner, headers, widgets, etc., are all pretty stagnant. And that’s the kind of traffic you never want: stagnant. You want your website to be fluid, moving, and new. So, Saturday morning between the hours of 1 am and 4 am ( since I never sleep. Damn this menopause insomnia!) I updated my website. I added a new category, changed the banner and some of the graphics, and posted new info on the pages.

Last. Your work. Or in my case, my books. It’s inconceivable to me that I never thought of this, but nowhere on my website was there a page for a reader to purchase my books. Not even a direct link except if I was blogging about the book. So, ta-da- new page. MY BOOKS lists all my work from newest to oldest, the covers, and all the buy links across the e-book network and traditional publishers. Whew! That was a ton of work but I think it’ll be so worth it in the end, especially when I start to see an uptick in sales.

Jane spoke of several other ways to drive traffic to your work that I’ll be discussing tomorrow. Today I wanted to focus on the website itself.

When I’m not attending conferences of updating my website, you can find me here: Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triberr

 

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Filed under Author, Author Branding, branding

A weekend Conference

A great weekend hosted by The Connecticut Romance Writers group. Already off to a fabulous start with a master class taught by the amazing Jane Friedman. I will be making some BIG changes in my social media content, I can tell you, just based on her suggestions and insights into the publishing and marketing world.

More to come today… stick around. I’ll be Instagraming and blogging about it.

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Filed under Author Branding, Life challenges, Romance

On #Goodreads, #giveaways, and growing your brand…

Okay, I’ll admit it. Until last year I didn’t even know what “growing your brand” meant. And if I’m really being honest, I didn’t know a person could be a brand.

Kim Kardashian changed that concept forever.

branding

The reason I’m waxing prolific today about this branding topic is because I just finished a Goodreads giveaway for my newest release, A KISS UNDER THE CHRISTMAS LIGHTS. I’ve done a Goodreads giveaway for all of my books after they’ve been published, but this time I had more hits and requests than ever before, so that got me asking questions, evaluating, and thinking (always a dangerous occurrence!)

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Two avenues of thought rushed through me when I saw the final number of requests for the book (613):

  1. Romance Readers love Holiday stories and they saw this one listed, so they figured they’d take a chance on a relatively unknown author because–hey! — it was a Christmas tale, or,
  2. People saw the giveaway listed who knew me from my previous work and wanted to really read the book and –hey!– there was a giveaway for it.

Do you see the difference in those 2 lines of thought? One is based on the genre of the giveaway, the other on name – or in this case – brand recognition.

When I was told I needed to come up with a brand by which readers would instantly be able to recognize a Peggy Jaeger book ( and I still get goosebumps when I say those 3 words together – Peggy, Jaeger, and book!) by the publishing powers that be, I thought and thought for days about what my books try to give the reader. A solid romance, for sure, with a happily ever after ending, but then aren’t all romances supposed to give the reader that? No, it needed to be different. Recognizable.  Something that, when my name was read or said, would evoke the brand, like Timex – takes a licking and keeps on ticking – does.  Do they even make Timex watches anymore, or am I really dating myself??”

Anyway.

After weeks of sleepless nights trying to figure this out, my daughter finally helped me narrow it down. What I write about are strong women, families, and men (hence, the romance). So, the Peggy Jaeger brand, when you hear the name associated with a book, tells you I write about Strong women, the families who support them, and the men who can’t live without them.

Simple. Genius, but simple. And remember-able ( is that a word? it should be.) And see how smart I am? I put the brand tagline in bold so when you read it, you’ll remember it. Who says you can’t teach an old dog a new trick? Or in my case,  a middle-aged storyteller a new concept?

Brand Concept Blackboard

But back to the Goodreads giveaway.

My winners were chosen by Goodreads and I dutifully mailed off the paperback copies of the books, along with the special boxes I made for them ( see pix) and a nice thank you card for entering the contest. I’ve done that for each of the books I’ve given away and my hope is that the winners see how much I truly appreciate their entering. If they like the book they won, the hope is always they’ll want to read the other books listed.

So, a win/win all around.  3 readers won a book for the holidays and I (hopefully!) got 3 new reader-fans for the effort. Giveaways…to echo Martha Stewart (the Grand Dame of branding)…they’re a good thing!

When I’m not giving things away you can usually find me here: Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me//

booksigningboxes

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Filed under A kiss Under the Christmas LIghts, Author, Author Branding, branding, Candy Hearts, Characters, Contemporary Romance, Cooking, Family Saga, Life challenges, Romance, Romance Books, Strong Women, The Wild Rose Press, WIld Rose Press AUthor

I am not a slut….

I was trudging through the Internet today and reading article after article on why women love romance novels. I was trying to find a universal theme amongst the articles – all written from 2010 until the present.  Some of the pieces were titled, “ Why do contemporary women read old fashioned romance novels? “ and “Why smart women read romance novels,” and “How much do romance novels reflect women’s desires.” Spiffy, if trite and annoying titles, eh? Every article I read – and baby where there plenty – started with what I considered a derogatory opening along the lines that reading romance novels made women either : a. dumb, b. sluts, c. stupid or d. naïve.

It hasn’t been a very happy reading day in my writing loft.

I really couldn’t come up with one universal theme that would either tie the articles together along a logical line of thought, or give credence to the assertions that women who read romance are not the brightest bulbs in the box.

In other words, I felt they had no empirical data, just a lot of suppositions and theories that I didn’t agree with.

Okay. I strongly disagreed with them.

The industry of romance books does over a billion dollars a year. That’s billion with a capital B. Romance readers are loyal. They buy their favorite authors consistently, recommend books to other reads, and write reviews. When you are selling a product, what is the one thing you hope to capture with each and every sale? BUYER LOYALTY. Or in this case, READER LOYALTY. And romance readers are loyal. In spades.

If an author gives the book buying-romance reading public what it wants, they will come back time and time again for the new products (books) related to that brand ( author.)

I’ve mentioned numerous times before why I personally love reading romance novels. I simply love a good story about two people who find each other, despite what ever trials, turmoils, or disasters come their way, to find their happily ever after. Give me that book, with the characters sound and the plot believable, and you’ve got me as a reader for the length of your book-writing career.

And I’m not the only one who feels this way. Whenever a writer can actually make me believe that a fantasy can come true, I’m in. Totally and completely. And again, I’m not alone.

I am a middle aged, highly educated, wealthy and well-spoken professional woman who uses her discretionary dollars to purchase goods she not only needs, but desires as well. I love a good laugh, a mouthwatering piece of chocolate, COACH bags, and romance novels.

So, here’s the truth: I’m not dumb, stupid, naïve or a slut. And yes, I buy romance books. Lots of them.

I also write them. Lots of them.

 

 

 

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