Tag Archives: branding

In a world of #followers I’d like to be an #Influencer

I’m going to bet if you know what the above icon is, you’ll understand the title of this blog.

First, a little backstory.

When I was a kid, roughly 175 years ago, my third grade teacher, Mrs. Karen Sinclair, said something to me one day that has stayed with me all these millennia later. I was an overweight, thick glasses-wearing, curly haired, shy kid prone to impulse control issues when it came to talking in class. I was bullied – horribly – by both girls and boys. At that age, there really is no division along sex lines with bullying. One day, after an especially verbally vicious attach on the recess playground, I came back into the classroom, sullen and non-communicative. When class ended for the day, Mrs. Sinclair asked me to stay after. She wormed out of me what had been said on the playground. When I cried that all I wanted to do was fit in, be like everyone else, but couldn’t because 1. my clothes were wrong, 2. my hair was wrong, 3. I was ugly, 4. I was fat…etc…. (you get the picture) she took my hand and told me this: “Don’t be a follower.  Don’t be like everyone else. You were born to be a leader, Margaret, to be yourself. There’s only one you. Don’t settle for less.”

Yeah, she was my favorite teacher of all time.

Fast forward 165 years to the present.

The above symbol is the INSTAGRAM logo. Since I started my writing journey, I’ve been attempting to get people to read my books through various marketing methods, one of them, posting on Instagram. Recently, I came across a phase that “called” to me: Influencer. Apparently, there are people (millennials, mostly) who have huge Insta-followers and who get paid for taking pictures of themselves with products. The companies who manufacture the products, pay these kids  for simply posting a picture. People see the picture and are Influenced to buy the product because they want to be like the cool person they are following.

Can you spell BRILLIANT!!

I have a decent amount of Instagram followers and I’m gonna work on getting more, but for now, here’s me at my new job, taking a picture with a product I’d like to tell people about so they can buy it and be cool like me. I’m an Influencer:

Hee hee

Sorry the book is backward – this whole Influencer thing is gonna take time to perfect. 🙂 But  you get the idea.

~until next time ~ Peg

And just FYI: The book’s on sale for 99cents right now until june 21~~ Get yours here:

DEARLY BELOVED

Amazon

Nook

Apple books

 

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Filed under Author Branding, Dearly Beloved, Romance, Romance Books, Strong Women, WIld Rose Press AUthor, Writing

What’s in a name? Well, placement of a book on a book shelf, for one thing…

I’ve never been quiet about the fact I’m not a fan of the 50 Shades phenom. I don’t read erotica or erotic romance and the thought of having to endure a three book arc on the subject wasn’t something in my reading desire wheelhouse.

Now, before the haters start commenting, know this. I applaud EL James. I truly do. She wrote a series that hadn’t been seen or read before and made quite the beaucoup bucks doing so. So, yay for her. The subject matter simply didn’t appeal to me so that’s why I never read it or watched the movies made from the book.

The title of this blog may have you scratching your head and saying, “What’s EL James got to do with placement on a book shelf?”

Let me ‘esplain, Lucy.

The name on my books is Peggy Jaeger. J.A.E.G.E.R.

The name on ELJames books is, well, EL James. J.A.M.E.S.

The reason I mention this is because I was in my local independent bookstore, the Toadstool, the other day and saw this:

 

Get a gander at that second shelf. My books, my sensual, contemporary romances about strong women, the families who support them and the men who can’t live without them, are sitting smack-dab next to books that…are not about those kinds of people. This is the luck of the alphabetical draw. My fear is that people will see her name, my books next to them, and equate the subject matter in her books with the kind that I write. This is a valid fear, too, because I’ve had more than 1 person come up to me at book signings, author events, and when I’ve been on the radio, and ask, “Do you write crap like that 50 Shade stuff?” And yes, that is a direct quote. So, my fear is justified, kids.

I knew I couldn’t complain to the manager because, really, it’s not his fault our names are so close alphabetically. Also, complaining would make me look like a diva-bitch, something I never want to be, especially since the Toadstool has been so good to me.

So, I grin and go on, hoping that someone will be trolling the Romance aisle, see her new book displayed and then their gaze will drift toward my books. They’ll pick one of mine up, read the blurb and realize my books are sososososo different from EL’s. And they’ll buy one of mine, instead.

Hope springs eternal, kids.

Until next time. ~Peg

 

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Filed under A Match Made in Heaven, Author Branding, branding, Contemporary Romance, Romance, Romance Books

Shameless author branding…

So, you know I went to Iceland recently. I had hubby, my fabulous daughter, and my gorgeous niece with me. On a particularly rainy, cold, and bleary day – or as the Icelanders call it, a typical day of the week (!) ( Not kidding. Not even a little!) we found ourselves sitting in an eatery called Te & Koffe. I don’t think I need to translate the name.

Anyhoo….

My daughter asked if I had any chapstick and of course I did. I whipped out my newest swag piece and handed it over. My niece wanted one, too, and of course, because it’s me after all, I had a spare, so I gave her one. While they were chapping up I had a brilliant idea.

Well, I thought it was brilliant.

I asked them each to pose with the chapstick because I wanted to put the pix on my Instagram account. You’ll see why when you see the picture below. They both very graciously, amid much eye rolling, complied. Once I snapped the pictures, my daughter said, “You can caption it Peggy Jaeger Brand Ambassadors.”

Do you see why I love this child to the moon and back??

Here are the photos I took:

My name, my website, my tagline as bold as bold can be on two simply gorgeous girls.

Le sigh. I love my life.

And my family.

In addition to my Instagram account, you can usually find me here: Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triber// Book Me

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Filed under Author, Author Branding, Contemporary Romance, Strong Women

Is it Narcissism, or something else? Why I blog…

I had a random acquaintance ask me the other why I bother to blog. The way she phrased it was “does anybody really want to read about your daily life? I mean, all you do is write, right? That’s kinda boring.”

Those of you who know me probably think you know how swift, cutting, and murderous my reply to her was. You would be wrong. I actually stayed silent and just stared at her. She was probably thinking, “well she can’t even come up with a creative reply, so she mustn’t be that good a writer.” In reality, I was thinking something else.

And it wasn’t 75 ways to verbally vivisect her.

Her question got me thinking: “was she right? Would anyone who doesn’t know me, and even those who do, want to read a blog about my life as a writer? Why would they?” And the fact that I think people would, well, does that make me a little narcissistic in some way?

Heady stuff.

I had to take a step back and consider the reasons why I started writing a blog to see if I could truthfully answer that question.

The moment I signed my first book contract, the marketing instructions I was sent stated that I needed to begin an online presence so I’d have a platform to inform the public ( the people I didn’t know personally) about my soon to be released book. I joined Twitter, developed a Facebook author page, and then this blog. In the beginning, it really was just a venue to promote my book. It quickly turned into something more, though. I started writing about my life as a writer, my struggles, creative ideas to break through writer’s block that I’d learned from other industry professionals. It became a place to recap conferences for writers who couldn’t attend them, a place to promote good books I’d read, and new authors I’d found whose work I wanted to share.

And through all of this, I kept getting more readers and subscribers, to the blog- the majority of whom I’ve never met!

There’s a way on WordPress you can get your daily analytics to garner info on how many people are reading your blog, clicking it through it and when ( like, what time of the day). Every day when I check those analytics I see a lot of data and it’s all good, so that means people really do want to read what I have to say, receive what I want to share, get to know the authors I’m introducing. And that makes me feel good. Really good.

So, to the fringe acquaintance, if you’re reading this ( and who am I kidding because you’re probably not!) take that!

Oh, and those 75 ways to verbally vivisect you? Yeah, I came up with 143. In less than 10 minutes…just saying. So the next time we meet…

When I’m not being narcissistic, I mean, WRITING, you can find me here: Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triber// Book Me

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So…my weekend

There really should be something done about lousy internet in hotels and conferences! I was at a fabulous conference this weekend and couldn’t blog about it because it took FOREVER to get connected to WiFi. Oh well…better late than never.

Friday night I took a master class with marketing guru Jane Friedman. It quite literally changed the way I view all the social media stuff I have to do as a writer who wants to get her book in front of strangers. For two hours she spoke about all the ways a writer can engage readers and get them to — not only visit their websites — but purchase their work.

First things first. Your website. You’re reading this so obviously you stopped here! But how did you find out about the website? Did you see a Twitter mention of it? Catch it in a newsfeed roll on my Facebook Author page? Or do you Follow me on WordPress? Since I don’t have a newsletter ( a major faux pas in Jane’s opinion), I don’t have a one-on-one way to let people know about new content on my site. I’ve debated for several years about having one because it’s just one more thing I have to do, but she says the benefits are worth it.

Next. The website content, itself. I don’t update my website frequently except for the blogs. My banner, headers, widgets, etc., are all pretty stagnant. And that’s the kind of traffic you never want: stagnant. You want your website to be fluid, moving, and new. So, Saturday morning between the hours of 1 am and 4 am ( since I never sleep. Damn this menopause insomnia!) I updated my website. I added a new category, changed the banner and some of the graphics, and posted new info on the pages.

Last. Your work. Or in my case, my books. It’s inconceivable to me that I never thought of this, but nowhere on my website was there a page for a reader to purchase my books. Not even a direct link except if I was blogging about the book. So, ta-da- new page. MY BOOKS lists all my work from newest to oldest, the covers, and all the buy links across the e-book network and traditional publishers. Whew! That was a ton of work but I think it’ll be so worth it in the end, especially when I start to see an uptick in sales.

Jane spoke of several other ways to drive traffic to your work that I’ll be discussing tomorrow. Today I wanted to focus on the website itself.

When I’m not attending conferences of updating my website, you can find me here: Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triberr

 

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Filed under Author, Author Branding, branding

A weekend Conference

A great weekend hosted by The Connecticut Romance Writers group. Already off to a fabulous start with a master class taught by the amazing Jane Friedman. I will be making some BIG changes in my social media content, I can tell you, just based on her suggestions and insights into the publishing and marketing world.

More to come today… stick around. I’ll be Instagraming and blogging about it.

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Filed under Author Branding, Life challenges, Romance

On #Goodreads, #giveaways, and growing your brand…

Okay, I’ll admit it. Until last year I didn’t even know what “growing your brand” meant. And if I’m really being honest, I didn’t know a person could be a brand.

Kim Kardashian changed that concept forever.

branding

The reason I’m waxing prolific today about this branding topic is because I just finished a Goodreads giveaway for my newest release, A KISS UNDER THE CHRISTMAS LIGHTS. I’ve done a Goodreads giveaway for all of my books after they’ve been published, but this time I had more hits and requests than ever before, so that got me asking questions, evaluating, and thinking (always a dangerous occurrence!)

goodreads_icon_100x100-4a7d81b31d932cfc0be621ee15a14e70

Two avenues of thought rushed through me when I saw the final number of requests for the book (613):

  1. Romance Readers love Holiday stories and they saw this one listed, so they figured they’d take a chance on a relatively unknown author because–hey! — it was a Christmas tale, or,
  2. People saw the giveaway listed who knew me from my previous work and wanted to really read the book and –hey!– there was a giveaway for it.

Do you see the difference in those 2 lines of thought? One is based on the genre of the giveaway, the other on name – or in this case – brand recognition.

When I was told I needed to come up with a brand by which readers would instantly be able to recognize a Peggy Jaeger book ( and I still get goosebumps when I say those 3 words together – Peggy, Jaeger, and book!) by the publishing powers that be, I thought and thought for days about what my books try to give the reader. A solid romance, for sure, with a happily ever after ending, but then aren’t all romances supposed to give the reader that? No, it needed to be different. Recognizable.  Something that, when my name was read or said, would evoke the brand, like Timex – takes a licking and keeps on ticking – does.  Do they even make Timex watches anymore, or am I really dating myself??”

Anyway.

After weeks of sleepless nights trying to figure this out, my daughter finally helped me narrow it down. What I write about are strong women, families, and men (hence, the romance). So, the Peggy Jaeger brand, when you hear the name associated with a book, tells you I write about Strong women, the families who support them, and the men who can’t live without them.

Simple. Genius, but simple. And remember-able ( is that a word? it should be.) And see how smart I am? I put the brand tagline in bold so when you read it, you’ll remember it. Who says you can’t teach an old dog a new trick? Or in my case,  a middle-aged storyteller a new concept?

Brand Concept Blackboard

But back to the Goodreads giveaway.

My winners were chosen by Goodreads and I dutifully mailed off the paperback copies of the books, along with the special boxes I made for them ( see pix) and a nice thank you card for entering the contest. I’ve done that for each of the books I’ve given away and my hope is that the winners see how much I truly appreciate their entering. If they like the book they won, the hope is always they’ll want to read the other books listed.

So, a win/win all around.  3 readers won a book for the holidays and I (hopefully!) got 3 new reader-fans for the effort. Giveaways…to echo Martha Stewart (the Grand Dame of branding)…they’re a good thing!

When I’m not giving things away you can usually find me here: Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me//

booksigningboxes

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Filed under A kiss Under the Christmas LIghts, Author, Author Branding, branding, Candy Hearts, Characters, Contemporary Romance, Cooking, Family Saga, Life challenges, Romance, Romance Books, Strong Women, The Wild Rose Press, WIld Rose Press AUthor

I am not a slut….

I was trudging through the Internet today and reading article after article on why women love romance novels. I was trying to find a universal theme amongst the articles – all written from 2010 until the present.  Some of the pieces were titled, “ Why do contemporary women read old fashioned romance novels? “ and “Why smart women read romance novels,” and “How much do romance novels reflect women’s desires.” Spiffy, if trite and annoying titles, eh? Every article I read – and baby where there plenty – started with what I considered a derogatory opening along the lines that reading romance novels made women either : a. dumb, b. sluts, c. stupid or d. naïve.

It hasn’t been a very happy reading day in my writing loft.

I really couldn’t come up with one universal theme that would either tie the articles together along a logical line of thought, or give credence to the assertions that women who read romance are not the brightest bulbs in the box.

In other words, I felt they had no empirical data, just a lot of suppositions and theories that I didn’t agree with.

Okay. I strongly disagreed with them.

The industry of romance books does over a billion dollars a year. That’s billion with a capital B. Romance readers are loyal. They buy their favorite authors consistently, recommend books to other reads, and write reviews. When you are selling a product, what is the one thing you hope to capture with each and every sale? BUYER LOYALTY. Or in this case, READER LOYALTY. And romance readers are loyal. In spades.

If an author gives the book buying-romance reading public what it wants, they will come back time and time again for the new products (books) related to that brand ( author.)

I’ve mentioned numerous times before why I personally love reading romance novels. I simply love a good story about two people who find each other, despite what ever trials, turmoils, or disasters come their way, to find their happily ever after. Give me that book, with the characters sound and the plot believable, and you’ve got me as a reader for the length of your book-writing career.

And I’m not the only one who feels this way. Whenever a writer can actually make me believe that a fantasy can come true, I’m in. Totally and completely. And again, I’m not alone.

I am a middle aged, highly educated, wealthy and well-spoken professional woman who uses her discretionary dollars to purchase goods she not only needs, but desires as well. I love a good laugh, a mouthwatering piece of chocolate, COACH bags, and romance novels.

So, here’s the truth: I’m not dumb, stupid, naïve or a slut. And yes, I buy romance books. Lots of them.

I also write them. Lots of them.

 

 

 

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