Tag Archives: Editors

Branding and Marketing for Authors

At RWA 2014, one of the signature breakfast speakers this year was the marvelous Cindy Ratzlaff of Brand New, Brand You. She discussed – in vivid detail – her Social Book Marketing Strategy. Of course, I’m not going to go into extensive detail and list everything she said – you should click on the above link to get her full strategy – but I will hit the high points that resonated with me.

The most important aspect of this strategy is recognizing that you, the author, are the BRAND. You want to promote YOU. You are the creator of your books, but by promoting yourself as a brand, you capture reader and follower loyalty and get recognized by your name. Name recognition, like word of mouth, is a powerful product motivator for people to purchase what you are selling – namely, your books.

By utilizing FACEBOOK as a marketing tool you can develop what Cindy calls  “your ideal Tribe,” or the people who want to follow you.  Right now I have a regular Facebook page. I have “friends,” personal photos, etc, all the things you are supposed to have on the site to be socially connected with your friends and family. But, if you are a professional author and your name is your brand, you should have a professional Facebook page, devoted to you, the brand. Using myself, I would have a secondary page titled Peggy Jaeger, Author. On this page I would have all the information regarding my books – the ones that are currently out and in print and the ones that are coming up for publication ( Dearest God, are you listening to this?) Links to my blog, and my other sites would also be on this page so that anyone can find me and find out about me, the brand of Peggy Jaeger, Author. Apparently, Facebook is the number 1 social networking site, still. But your branding advertising isn’t isolated to just this site. Twitter, Pinterest, LinkedIn, Google+ even using You Tube, are all ways you can promote your brand.

Cindy’s lecture was fascinating. She described the scope and power the internet has in promoting yourself in ways that I don’t think I ever even considered, much less knew I could do.

Like everything else that I attended  at RWA 2014, Cindy Ratzlaff’s session will stick in my mind for years to come.

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Summer reading list

Remember when we were all in school and at the end of every year we were given a summer reading list by next year’s English teacher? I was the dorky kid who actually liked getting that list because reading was, and still is, my favorite thing to do – during any season.

For the past two summers I’ve started up that summer reading list again for myself, but it’s not filled with literary classics, or modern contemporary fiction.  My reading lists now are filled with “how to” books or what I like to call the refresher  series. Those books that I read, every now and again, to remind me of the craft I love. The books that remind me how to “show,not tell,” the power of strong words not adverbs, the structure in plotting books, the dialogue helping books, and the general this is how you do it for “dummies” books.

Writing is a craft, an art, a talent, and a career. Like any career, you must learn the basics, the tools, and the procedures to be an effective worker. Sometimes, when I am lost in the throws of writing ecstasy,  I tend to forget the rules and just write what is in my head. When I edit, I remember the reason I should get rid of that “ly” word and replace it with a stronger one, the reason why saying “he thought” is probably redundant, and the reason saying “she turned her gaze..” instead of ” she turned her eyes..” is a better descriptor.

My crafting books are helpful in allowing me to remember the power of plotting, and how to do it so to reach a maximum of writing force. Plot structure, scene structure, and point of view refreshers are all helpful when I edit, and re-reading the basics of how to do each has benefited my writing enormously.

I love dialogue, probably because I love talking so much in real life. My dialogue refresher books are always helpful, especially when they help me find two words that will take the place of twenty.

Summer reading lists. Not just for kids, anymore.

Some of my favorite re-reads:

Plot and Structure,  James Scott Bell

Showing and Telling, Laurie Alberts

Writing for Emotional Impact, Karl Iglesias

The Emotional Thesaurus, Angela Ackerman and Becca Puglisi

G.M.C., Debra Dixon

Character Traits, Linda N. Edlestein, Ph.D

 

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Effective Habit IV: Marketing wisely

If you listen to anyone under the age of say, 25, they will tell you Social Media rules the world. People meet, date one another, share info – personal and not – buy things, and generally live by their media outlets. Most of these outlets are as easy to get to as typing in a few keystrokes into a cell phone, which is, literally, at the ready and with you all the time now. Words like Retweet, Like, PinIt, Hash-tag, are all now vital parts of our vocabulary. Using social media is also a way writers can get the word out about their most recent creations.

In multi-published author Barbara Wallace‘s article Seven Habits of Effective Writers in the June 2014 RWA magazine Romance Writers Report, habit no. 4 makes the case that writers who write effectively – meaning they get a lot of writing work done – use social media tools and marketing judiciously. They don’t jump on every band wagon out there and send off daily updates on blogs, websites, Pinterest, Twitter and GoodReads, to name a few. They aren’t trolling  review sites, writer blogs or shopping on Ebay.

No. Effective writers WRITE. They use their time to put words on the page. Yes, they market what they’ve written. When the bottom line for publishing houses and even self publishers is sales, you have to get the word out about your new opus. But the point is, you don’t need to be doing this as a full time job. Your job is to write.

Some mega-published authors are lucky enough to have people who work for them who will do all this marketing/media for them. From my mouth to God’s ears this happens to me someday. Establishing some sort of presence on social media appears to be a very effective way to drive buzz about your work. Even if two or three friends “share” your news with their other hundreds of “friends” – friends you don’t necessary have – that’s a few hundred more people who know about your book then did this morning. If you send out twitter alerts on a regular basis and ask followers  to retweet to their followers, well, there’s that domino effect again.

Before cell phones ruled the world, marketing consisted of advertising in magazines, on tv, on the radio. Authors were sent on multi-city book tours to promote, talk about and sell their books. Now, you can do several web interviews in a day from the privacy of your living room, or even guest host on a blog site, which I did just last weekend. The opportunities to get the word out about your writing is so much easier than it ever was due to the advent of Social Media.

Using it in a wise and shrewd manner is another effective habit that I am going to adopt, because really, my job is to write! An I would rather be doing that.

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E-D-I-T is a four letter word

“So the writer who breeds more words than he needs, is making a chore for the reader who reads.”
― Dr. Seuss

I love me some Theodore Geisel!

Truly though, as a writer, I feel my words are my babies. I impregnate the page with them, nurture them through sentence structure and thought processes, expell them into a full story and then foster their development and maturation into a finished manuscript. Then I sit back and revel in their brilliance. And no one had better say a disparaging or unkind word about them or they will suffer my mamma lion wrath.

And then, reality sets in… and I edit.

Editing is a lot like trying to lose weight. You have all this extra weight ( the words) that is making you feel heavy and lugubrious (telling, not showing, non-action words, fragmented sentences). You need to go on a weight reduction plan ( edit) to loose those unwanted pounds. Along the way you struggle, cheat, become discouraged, plateau, feel deprived, and then – if you are lucky – shed that unwanted and not-needed poundage. Now, you hopefully have a beach body. Or, in other words, at this point you have a manuscript that is cohesive, thought provoking and tightly written.

I have been sequestered for days, foregoing all pleasurable aspects of life such a watching Housewives of NYC and Major Crimes,  eating, and exercising, in order to edit a piece that has a very good shot at publication.  I am determined to “get the weight off” this piece and make it the best thing I can write.

My hair is suffering from all the pulling I am doing and my fingers are beginning to go numb from typing. But, I am pressing on and killing my babies – as Stephen King says – and whittling down the words, the fat, the bloated sentences.

I will be beach body ready soon!

My words, though they flow, are more tell than show. So I’ll  cut them and prune them, and hope I don’t ruin them.

Dr. Seuss has nothing to worry about!

 

 

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Rejection, Part 2

“After rejection – misery, then thoughts of revenge, and finally,oh well, another try elsewhere.Mason Cooley.

The misery part of the above quote I totally agree with. After my most recent rejection I did the following, not necessarily in this order: cried, ate a package of Milano cookies, cried, cursed the person rejecting me, cried some more but now howled, too, ate two chocolate donuts then two more, cried, cursed the air and then fumed.  After fuming I moved into seething, then cried again, not because I was upset about the rejection, but because I had now moved into embarrassment over it. I was ashamed that I had told people about my potential good news – based on what I was told by the person reviewing my work – and now I had to tell these same people that I had – gulp! – been rejected.

Red faced, trembling lip, crimson eared, embarrassed.

I wasn’t able to tell anyone for a week. Seven days I held all that emotion in, stuffing it with bad food and mentally castigating myself. Life I said in my  previous post, I had to talk myself off a proverbial ledge.

And then, the final part of the above quote filtered through all the hurt and the rage and the humiliation of failing. I woke up one day and decided that this wasn’t going to dissuade me from writing, that it wasn’t the end of the world or of my writing career, and that today was a new day.

A little Scarlett Ohara-ish, but true.

If we were to quit every time we failed at something, new inventions would never be discovered.

If we were to give up on love every time our heart was broken, we would never know the joy of rebirth that new love brings.

If I quit every time something I’d written was rejected for publication – no matter how much it hurt or how wrong the rejector was about it – I wouldn’t be at my laptop right this second typing this.

So, tomorrow is another day ( Thanks, Scarlett for making me realize that!) and there are more places to submit to and different people to read what I’ve written.

Rejection hurts. This is true. But it’s not the end of the world.

I have to go exercise those damn donuts and Milanos off now.

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Rejection

“Every rejection is incremental payment on your dues that in some way will be translated back into your work.James Lee Burke

To write about this topic is stomach-upsetting for me. I am the penultimate expert on the subject of rejection: in my personal life, in my work, in my career, and in my writing. I joke that failure is a familiar friend to me, but that rejection is my sworn enemy. I can deal with failure because I know that out of it will some day come  success. Rejection, on the other hand, is a form of failure that is so much more personal and ego-devouring, that when it hits me, it throws me into the bowels of depression, and I have a very hard time clawing my way out of its clutches.

I could quote chapter, book and verse on the number of ubersuccessful people who suffered rejection before ever  seeing their proverbial light at the end of the tunnel. 27 publishers rejected Theodore Giesel’s first book. Stephen King was rejected 30 times before his first book sold. Supposedly, Jack London received over 600 rejection slips before he ever sold a story. The list goes on, but one thing they all had in common was that rejection did not mean the end of their desire to write. It probably spurred it on just to prove the rejectors  wrong.

Obviously, I’m writing this today because I, too, have suffered another writing rejection. And it hurts. Like hell. This time I was so confident that something good was going to come out of my submission – based on what I was told by the person I was submitting to –  that when the final rejection came, with no explanation of why, I was devastated. Beyond devestated, actually. I had to talk myself off a ledge. A  proverbial one, but a ledge just the same. To be rejected, to have my work rejected, my thoughts, my ideas, the way I write the words, is soul-killing. I could barely put a sentence together for a while because every time I opened my mouth, all I wanted to do was wail, “Why??!!”

A little overly melodramatic, but true.

I’ve had a few days now to get over the hurt, shock, annoyance, dismay and anger.  I no longer want to make a phone call and say vicious things to the person at the other end about their heritage and schooling. I’ve pulled myself back in from the ledge to my writing room. I am still having a little difficulty with the “Why” but for now, I will ignore that question and ask myself this one: “Where do I go from here?” The easiest answer is back to my laptop, so that is where I am today.

And where I will be every other day I have the time opportunity to be. I will not let this latest rejection steal my joy about writing. And it is a joy. No one should ever be allowed to rob you of that.

To quote one of the smartest women I know – my friend Jill – who is quoting her father when she says, “every thing happens for a reason.” This is so true. I don’t know the reason now, but I am confident I will someday. As the James Lee Burke quote of above tells us, this rejection is dues I am paying that will some day, some way, be translated back into my work.

Want to talk about your rejections??

 

 

 

 

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Failure, Part II

“Develop success from failure. Discouragement and failure are two of the surest stepping stones to success.Dale Carnegie

For those of you who don’t know who this influential and superbly brilliant man was, I suggest you GOOGLE him or open the name link above. Many of Dale Carnegie’s teachings in his breakthrough book How to Win Friends and Influence People can be directly related to whether or not you consider yourself and your writing as successful or as failures.

As I mentioned previously, take ten writers and ask them what success means to them with regard to their writing and you will get ten individual, different answers. The same can be said of failure. I was at a writing conference recently and an agent said that if you have a writing blog, you need to have at least ten thousand hits per week to be considered a success if you are querying a publisher.  Ten thousand. Per week. I’ve had this blog up since february and I’ve had a grand total of 584 hits since then. So, am I considered a failure by this agent’s guidelines? Yup.

At that same conference I attended a session about social media. The maven at that one stated categorically that you need a minimum of ten-to-twenty thousand followers in order to promote your book through TWITTER. Anything less than that and you won’t generate any buzz about your books, which will translate into not making any money from non-existent sales. Again, I’m a failure in her eyes.

I left the conference considering my choice of writing as a boondoggle.

By the time I got back home, that thought went the way of the dinosaur and disappeared from the face of the earth.

Social media is a very powerful tool this days. I’ll admit that freely. If and when I have a book published I will certainly take advantage of my Twitter followers ( all 80 of them!  )and my Facebook friendships to help generate buzz and sales. But I certainly don’t consider myself as a writing failure because I don’t have hundreds of thousands of people checking in on a smartphone to see what I’m up to. No. Taking the above quote into consideration, I will post my successes along the way and HOPE two friends will tell two friends, who will tell two more friends, and so on and so on.

I still believe in my heart and mind that the best way to get people to read your work is to write a good story that they can’t put down and don’t want to. Everything else will fall  from that. I am not a failure if I write a good story.

Thoughts?

 

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Failure?

“Failure is only the opportunity to begin again more intelligently.” Henry Ford.

This has to be one of the easiest quotes I’ve found so far to relate to writing! Read on and see if you agree.

In my last post I asked what it means to you, as a writer, to have success or to be successful. Is it publishing a novel? Finishing one? What defines success to you? Every answer is a correct one because every writer is unique.

Failure, I feel, is the same. Just as every writer defines their success individually, I think  we define our failures in the same manner. For instance, if I enter a contest and don’t win it, isn’t that generally considered a failure? I failed at winning. But what if I told you I didn’t  get the overall win, but that the editor who scored me liked my premise so much she asked for a full manuscript? Wouldn’t that negate the idea that I’d failed?

To take that thought further, I submit the manuscript only to have it sent back to me with the explanation, “you need to do certain things to this before it will be acceptable for publication,” and then the editor details what I need to do for satisfaction. I failed at getting that story published as it was originally penned, but now I’ve been given the opportunity to revise it, to make it better, with the thought that if I do, it may be good enough to be published. So again I failed, but I was given an opportunity to succeed. Hence, the above quote.

I consider something as a failure when I haven’t seen it to fruition. When I haven’t finished a story. I can make excuse after excuse why I didn’t complete it, but the end result is the same. I failed to give full birth to an idea that appeared promising. I also consider it a failure if I don’t accept opportunities that present themselves to me. Every writing contest I enter has the possible end result that I will not win, that I will fail. But every contest I enter is filled with learning opportunities. Editors and agents usually make comments about every facet of the piece entered. I would only consider myself as failing if I didn’t take the constructive criticisms and do something positive with them. And the most positive thing I could do would be to make the story better.

I don’t even consider myself as  failure since I’ve never had a fictional adult novel published yet. I would only see myself as failing if I stopped trying to reach that goal.

Any thoughts?

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Success

“Many of life’s failures are people who did not realize how close they were to success when they gave up.” Thomas. A Edison

What does the word success mean to you with regard to your writing? Do you consider yourself successful if you have sold a story or a novel? Are you a success if you’ve made a certain amount of money with your writing? If your writing has afforded you the ability to “quit your day job?” Are you successful because you were able to write 2500 words today and every day for the past week? ( That’s a goodie!) Would you consider it a success if you got a poem or article published in a local magazine?

What defines success to you as a writer?

I’ll bet if you ask ten writers this question you will get 10 different answers. I consider this a good thing, because we shouldn’t adopt the cookie cutter definition of the word when comparing it to your writing.

The New Oxford American Dictionary defines success as follows: SUCCESS: noun

  • the accomplishment of an aim or purpose
  •  the attainment of popularity or profit
  •  a person or thing that achieves desired aims or attains prosperity

For me personally, as a writer, success has several definitions. I consider any day as a success if I get some kind of writing done, be it this blog, my new WIP, or even journaling. The act of recording my thoughts I consider a success.

I also feel successful with regard to my writing when I finish a tough paragraph, chapter, or article. Writing for me is more than just thoughts on the page. I put a great deal of energy into getting things worded just the way I want them, so that they convey exactly what I mean to say. I’ve got a dog-earred thesaurus on my desk that actually has pages breaking away from the spine because I’ve used it so much.

Whenever I complete and post a blog entry I feel a great amount of internal success because I’m living up to the goal I made for myself earlier this year when my website went live. I vowed to write a bare minimum of three times per week – more if I could – and post. So far I’ve been successful at doing this.

Take a look at your own writing.  By your own definition, are you successful with it? Are you having doubts about it and thinking of giving up on it? Reread Edison’s quote above and then decide what makes you and your writing successful.

Any thoughts?

 

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Reading

“The first time I read a new book, it is to me just as if I had gained a new friend; when I read over a book I have perused before it resembles the meeting with an old friend.” Oliver Goldsmith 

This quote resonates with me because I have been known to read and re-read books, sometimes yearly. I’ve read Gone with the Wind once ever year since I was in college. I read every Nora Roberts book when it is first released and then when it is re-released. The joy I experience when I read The End in a book, is only surmounted by the joy I feel when I start a favored book again. It doesn’t matter that I know the outcome. What matters is that the story being read is a good one. And, like  Goldsmith alludes to in his quote, the meeting of the words again is like meeting up with an old and treasured friend.

Why do I write? I’ve explored this topic before, but today I can answer it in a little more depth by asking, “Why do I read?”

Why do we read? What compels us, as a civilized people, to record our words? Many reasons come to my mind, not the least of which is to be entertained. I enjoy losing myself in a book, its characters, its plot lines and twists. A good story, like a good story teller, is a commodity. Anyone can write a book. All you need is a basic command of the language and a plot. But to write a good story, one that lasts, tests the passage of time, that entertains, educates, and makes one think, that takes talent. I read nowadays to be entertained. In college, I read to be educated. When I was in grade school, I read in order to learn how to read: what the definition of the words were, what the punctuation meant. As a baby I was read to in order to calm me down and prepare me for bed.

When we only had real bound books and paper products to read, such as newspapers and magazines, reading was something we usually did in the privacy of our homes or at school. The techno-age, which  may end up being the death of paper, has allowed our civilization the  freedom to read at any time, any where, and to read anything. Books, magazines, periodicals, blogs, diaries, history, spreadsheets, anything that can be printed that needs to be read can now be uploaded and stored on a myriad of personal devices. People now read while standing in line at the grocery market, waiting for trains and plains, even while walking down the street – which can prove hazardous! And we still read for all the same reasons: to be entertained, educated, informed, enlightened, stimulated, and calmed.

I have a Kindle, a Kindle app on my Ipad and a Kindle app on my phone so I am never without my current reading material. NEVER. I remember a time when I went on vacation and had to limit myself to one hardbound book so as not to take up too much of my suitcase room. Now, I take my Ipad and I have thousands of books at my fingertips any time I want.

So. Back to why I read. Basically, I like to lose myself in characters that bare no resemblance to me and into plots that I will never find myself  embroiled in. For a few stolen hours I like to imagine worlds where love does concur all, good always triumphs over evil, and greed is not good. So because those are the sorts of books I like to read, those are also the sorts of books I like to write.

There’s an old adage that states “Write what you know.” If I were the one penning that concept, I would say, “Read and write what you like.”

I do.  Do you?

Any thoughts?

 

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