Tag Archives: Google+

Facebook….turns out, it’s a good thing

Yesterday I extolled some of the wisdom Jane Friedman imparted last weekend at Fiction Fest 2017 in her master class. One of the biggest takeaways from the workshop for me was how powerful Facebook can be for an author.

When I first began my journey as a published author in 2015 I had the typical Facebook page where I trolled the news feed for posted info on family and friends. It was my then-editor who suggested I make myself a professional FB page for my author career. The thought of now having to manage and keep track of 2 things on FB, not to mention Twitter, Pinterest, my website, my Amazon page,  yada yada yada was a little daunting and a whole lot of nauseating.

But I heeded her advice and did it. The one thing I was adamant about though, was that the professional author page was  going to be for anybody who wanted to follow me as an author. I was going to keep my personal page just that – private. The reason was an easy one for me because I have small children in my family and friends circle and their parents post pictures of them frequently. I didn’t want some wackjob creepy person to see those pictures. There are a lot of undesirables on the Internet, hunting for innocent prey. And I know that sounds dramatic, but have you read the news lately??? Not dramatic at all.. simply proactive.

So. Two pages. Two separate entities. Double the work. More to keep track of. But you know what? it was a good thing. I have waaaaaaay more “friends” on my professional page than my personal one. I don’t post anything on the professional page I wouldn’t want everyone in the cyber world to see, but I’m able to keep private what needs to be kept private on the personal page. One of the good things about Facebook is that you can set up protection and privacy settings on posts.

Jane is a big proponent of reader and follower engagement on her FB page. She uses her page as a tool to interact with readers, answer questions, make announcements, show her blog postings. She feels authors should use the Professional page as their number one tool for marketing and acquiring new followers who then become readers. I always felt that Twitter gave me my biggest bang for engagement, and in reality, I have more twitter followers than I do FB followers (not many more, but a few). One of the drawbacks, Jane says about Twitter, is that it is very much a right here- right now thing. In other words, once you post something you have about 17 minutes or so for people to see it. After that, it gets lost in the quagmire of a hundred billion other tweets and the scroll shoves you waaaaaaay down low. Makes sense. On Facebook, your postings get added to the newsfeed, your followers get notified you’ve posted something, and if you come back to the post a few hours later and simply “like” it, it brings it back up in the current scroll. That’s genius in my mind. Plus, everytime someone likes or comments on your post you get a notification and respond in kind.

Facebook parties are a fabulous markteting tool for new readers and engagement as well. Facebook ads can be a tool to drive people to your page, but be careful. Don’t go crazy and spend more than you think you really need on an ad.

So. Facebook. I will now be using it a great deal more than Twitter. Still love to tweet though!

When I’m not Facebook-ing or Tweeting, you can find me here:Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triberr

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Filed under Author, Author Branding, branding, Contemporary Romance, Life challenges, research, Romance Books

Where I hangout when I want to be #social; #MFRWauthors

Until I became a professional writer ( and by that I mean, one who writes full time and actually gets paid! Yippie!) the biggest social media presence I had was on Facebook, and then it was only because my daughter was away at college and on it, and I wanted to ensure she was okay. And of course by okay I mean that I stalked her posts! She knows this so I’m not worried she’ll be mad at me.

But when my first book was contracted, the publisher suggested – heavily and often! – that all their authors needed to have a very visible social media presence to garner sales and book promo, since they did relatively little in the way of book promotion. It was all on my back. If I wanted my books to sell, I had to get the word out there, so I became a social media junkie.

I joined Twitter, Goodreads, Tumblr, Google+, LInkedIn, and of course I made my own Facebook author page in addition to my personal page I use for friends and family. In addition to Instagram and Snapchat. Oh, and how could I forget? My own website that I use for announcements and blogging 4-5 times per week.

And with the arrival of Tribber, well, I’m there, too.

Keeping these sites updated takes a lot of time… a lot of  time. Let’s read that again so you get it: A LOT OF TIME.

Time I could spending, well, writing!

One of these days I’m going to be rich and successful enough to hire a publicist and let her take care of all the updating. Ahhh….. to dream.

Here’s where you can find me most of the time when I should be writing books and not updating you on my life:

Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triberr

and since this is week 15 of the #MFRWauthors 52 week blog challenge, click on some of the names below and see how they’re faring with all this social media stuff.


 

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Filed under #Mfrwauthors, Author, Contemporary Romance, Life challenges, research

Branding and Marketing for Authors

At RWA 2014, one of the signature breakfast speakers this year was the marvelous Cindy Ratzlaff of Brand New, Brand You. She discussed – in vivid detail – her Social Book Marketing Strategy. Of course, I’m not going to go into extensive detail and list everything she said – you should click on the above link to get her full strategy – but I will hit the high points that resonated with me.

The most important aspect of this strategy is recognizing that you, the author, are the BRAND. You want to promote YOU. You are the creator of your books, but by promoting yourself as a brand, you capture reader and follower loyalty and get recognized by your name. Name recognition, like word of mouth, is a powerful product motivator for people to purchase what you are selling – namely, your books.

By utilizing FACEBOOK as a marketing tool you can develop what Cindy calls  “your ideal Tribe,” or the people who want to follow you.  Right now I have a regular Facebook page. I have “friends,” personal photos, etc, all the things you are supposed to have on the site to be socially connected with your friends and family. But, if you are a professional author and your name is your brand, you should have a professional Facebook page, devoted to you, the brand. Using myself, I would have a secondary page titled Peggy Jaeger, Author. On this page I would have all the information regarding my books – the ones that are currently out and in print and the ones that are coming up for publication ( Dearest God, are you listening to this?) Links to my blog, and my other sites would also be on this page so that anyone can find me and find out about me, the brand of Peggy Jaeger, Author. Apparently, Facebook is the number 1 social networking site, still. But your branding advertising isn’t isolated to just this site. Twitter, Pinterest, LinkedIn, Google+ even using You Tube, are all ways you can promote your brand.

Cindy’s lecture was fascinating. She described the scope and power the internet has in promoting yourself in ways that I don’t think I ever even considered, much less knew I could do.

Like everything else that I attended  at RWA 2014, Cindy Ratzlaff’s session will stick in my mind for years to come.

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Filed under Editors