Tag Archives: #ampromoting

Do I have a backlist?

At RWA 2018 I attended a workshop about making the most of your backlist, and by making the most the presenter meant sales. So, this is good question for a writer to be asking him or herself.

So, what is a backlist? Well, it’s a publisher’s list of older books still in print. The definitive word in that sentence is older. But what constitutes older? How many years or even decades is considered enough for a book to be truly defined as backlisted? 

I’m asking this because I had my very first book published in 2015. That’s only 3 years ago. (Sometimes, it seems like 300, but that’s just me!) Now, in no one’s mind would 3 years past be considered old. But, believe it or not, in the publishing industry, it is. The reasons vary, but if you’ve ever heard this phrase: You’re only as good as your last book – you’ll know it’s true, because each time a writer releases a new book, that becomes the yardstick readers measure you by because it’s the most current, and available in the here and now.

I realize what I just wrote may be a little convoluted, so let me ‘esplain.

Most well-known writers put out a book a year, maybe 2, or if you’re Jill Shalvis or Nora Roberts, 4 or more! I’m not either, but since 2015 I’ve averaged 3 a year. This year it’ll be four, which is giving me agita even as I write this.

But I digress…

Since most authors have a lag period of about 6-12 months between releases, they don’t have much to promote while they are writing/editing/editing some more/ their coming soon book. Here’s where the back list comes in. I’m going  use myself here s an example because it’s easier. My first book, Skater’s Waltz, released in March 2015.

It was promoted heavily for a few months until my second book came out. Same scenario until my third book released. By the time the 4th and 5th books went out into the world, no one was  hearing about Book 1 which started the entire 5 book series.

So. With each new addition to the series, I tweeted/facebooked/instagrammed – you get the picture: I used my social media sites – to REMIND people about the first book, the one that started the series ( and my new life!) and put all the buy links up with each promo. I was lucky enough that each time I had a new book come out, I also had people buying the previous books because of that promo. I’ve written my series as stand alone books, which means you don’t need to read the one before the newest one to know what’s going on, but readers still went ahead and purchased those previous books.

In essence, this was me promoting my backlist.

Another way to get readers to read the books that came before your soon to be released one and utilize your back list effectively is to have a sale. Each time my newest book was a month or so from release date, I asked my publisher(s) to put the previous book I released on sale and then promoted the sale to try and garner new readers. It worked.

This holiday season I have a new San Valentino Christmas story coming out called CHRISTMAS and CANOLLIS. I don’t have the exact release date yet, but when I do I’ll be having a sale of my previous San Valentino Christmas Story A KISS UNDER THE CHRISTMAS LIGHTS to try and get people interested in the new book.

The theory if you like this one, you’re sure to like that one, is the prompt for this. BTW – just a little side note: I’m having a cover reveal of Christmas and Canollis soon, so stay tuned!!!

Get the idea now of why a backlist is important to promote if you’re an author? And it doesn’t matter if your backlist is from 1 year ago and has 2 books on it, or 10 years ago with 30. ALL your books should be promoted as frequently as you’re comfortable doing.

Backlists. They’re a good thing for a writer.

When I’m not pushing, er promoting my backlist, you can find me here:Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triber// BookMe

 

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A new day…a busy week…a hectic life

My life has been a bit…on the constant go…of late. A new book release, a new audio book release, edits for my Christmas release, an author appearance, and two virtual book tours. All in the past 2 weeks. Plus, all the social media promotion involved in each and every one of those things so I can get the word out my work and, you know….make a living! HeeHee. Add in the book reviews I need to get done for Netgalley and then the 3 personal friend reviews I’ve been asked to do for soon-to-be-released books AND the judging I need to get done for a romance writing contest I’m involved in, and…Yikes!!

When I set out to write full time three years ago after the publication of my first book, I thought I’d spend my days happily inventing new characters and situations that would bring them together, pull them apart, and then reconnect them for their HEA. And I have done that, don’t get me wrong. I’ve loved every millisecond of being able to devote myself to writing.

But….

It’s all the OTHER stuff that goes along with wanting to be a published author that’s starting to make my life a little harried. Strained. Busy. Swamped. You get the idea.

 

The social media stuff alone is mind boggling at times. I never thought I’d hear myself say this, but I’m actually grateful for my menopause insomnia because I’m typically awake and out of bed by 3:30 every morning. From the moment after I get myself situated with a cup of tea, I’m at my desk, posting my SM stuff for the day through the scheduling app HOOTSUITE. There’s even a group of other insomniac writers like me on Twitter  with the Hashtag (#) 5amwritersclub. It’s so nice to know I’m not alone when the rest of the nation is still slumbering!

If I was a million-seller author by now, I’d have a publicist and a media consultant do all this for me. Can you imagine how much writing work I could done in those 3 hours in the middle of the night every day? I can tell you how much: my first book was written between the hours of 1 am and 3 am for 3 solid months when I first hit menopause and was afflicted with this sleeping disturbance. Now that I’m a seasoned writer and edit as I go, I could turn out another book every 45 days just by writing during the hours I am usually doing the media stuff! Mind boggling!

There’s an old saying that, if you want to get something done in a hurry, give it to a busy person. While that may be true more times than not, it also makes the busy person feel overwhelmed, stressed, and – in my case – sleep deprived.

And I just realized how this sounds like I’m a whining 3 year old. I’m not ( well, maybe just a titch!) Before the advent of social media ruling the world, I really wonder how authors did it. How did they get the word out effectively about their work? How did they get new readers? Who helped them?

All questions that will, for now, remain unanswered, as I need to go and schedule today’s posts.

And if you’re looking for me, here’s where I am ( see? I told you I was busy!! Heehee)

Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triber// Book Me

 

 

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