Tag Archives: Author Branding

Shameless author branding…

So, you know I went to Iceland recently. I had hubby, my fabulous daughter, and my gorgeous niece with me. On a particularly rainy, cold, and bleary day – or as the Icelanders call it, a typical day of the week (!) ( Not kidding. Not even a little!) we found ourselves sitting in an eatery called Te & Koffe. I don’t think I need to translate the name.

Anyhoo….

My daughter asked if I had any chapstick and of course I did. I whipped out my newest swag piece and handed it over. My niece wanted one, too, and of course, because it’s me after all, I had a spare, so I gave her one. While they were chapping up I had a brilliant idea.

Well, I thought it was brilliant.

I asked them each to pose with the chapstick because I wanted to put the pix on my Instagram account. You’ll see why when you see the picture below. They both very graciously, amid much eye rolling, complied. Once I snapped the pictures, my daughter said, “You can caption it Peggy Jaeger Brand Ambassadors.”

Do you see why I love this child to the moon and back??

Here are the photos I took:

My name, my website, my tagline as bold as bold can be on two simply gorgeous girls.

Le sigh. I love my life.

And my family.

In addition to my Instagram account, you can usually find me here: Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triber// Book Me

Advertisements

3 Comments

Filed under Author, Author Branding, Contemporary Romance, Strong Women

A new day…a busy week…a hectic life

My life has been a bit…on the constant go…of late. A new book release, a new audio book release, edits for my Christmas release, an author appearance, and two virtual book tours. All in the past 2 weeks. Plus, all the social media promotion involved in each and every one of those things so I can get the word out my work and, you know….make a living! HeeHee. Add in the book reviews I need to get done for Netgalley and then the 3 personal friend reviews I’ve been asked to do for soon-to-be-released books AND the judging I need to get done for a romance writing contest I’m involved in, and…Yikes!!

When I set out to write full time three years ago after the publication of my first book, I thought I’d spend my days happily inventing new characters and situations that would bring them together, pull them apart, and then reconnect them for their HEA. And I have done that, don’t get me wrong. I’ve loved every millisecond of being able to devote myself to writing.

But….

It’s all the OTHER stuff that goes along with wanting to be a published author that’s starting to make my life a little harried. Strained. Busy. Swamped. You get the idea.

 

The social media stuff alone is mind boggling at times. I never thought I’d hear myself say this, but I’m actually grateful for my menopause insomnia because I’m typically awake and out of bed by 3:30 every morning. From the moment after I get myself situated with a cup of tea, I’m at my desk, posting my SM stuff for the day through the scheduling app HOOTSUITE. There’s even a group of other insomniac writers like me on Twitter  with the Hashtag (#) 5amwritersclub. It’s so nice to know I’m not alone when the rest of the nation is still slumbering!

If I was a million-seller author by now, I’d have a publicist and a media consultant do all this for me. Can you imagine how much writing work I could done in those 3 hours in the middle of the night every day? I can tell you how much: my first book was written between the hours of 1 am and 3 am for 3 solid months when I first hit menopause and was afflicted with this sleeping disturbance. Now that I’m a seasoned writer and edit as I go, I could turn out another book every 45 days just by writing during the hours I am usually doing the media stuff! Mind boggling!

There’s an old saying that, if you want to get something done in a hurry, give it to a busy person. While that may be true more times than not, it also makes the busy person feel overwhelmed, stressed, and – in my case – sleep deprived.

And I just realized how this sounds like I’m a whining 3 year old. I’m not ( well, maybe just a titch!) Before the advent of social media ruling the world, I really wonder how authors did it. How did they get the word out effectively about their work? How did they get new readers? Who helped them?

All questions that will, for now, remain unanswered, as I need to go and schedule today’s posts.

And if you’re looking for me, here’s where I am ( see? I told you I was busy!! Heehee)

Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triber// Book Me

 

 

Leave a comment

Filed under Author, Author Branding, Contemporary Romance, Life challenges

Is it Narcissism, or something else? Why I blog…

I had a random acquaintance ask me the other why I bother to blog. The way she phrased it was “does anybody really want to read about your daily life? I mean, all you do is write, right? That’s kinda boring.”

Those of you who know me probably think you know how swift, cutting, and murderous my reply to her was. You would be wrong. I actually stayed silent and just stared at her. She was probably thinking, “well she can’t even come up with a creative reply, so she mustn’t be that good a writer.” In reality, I was thinking something else.

And it wasn’t 75 ways to verbally vivisect her.

Her question got me thinking: “was she right? Would anyone who doesn’t know me, and even those who do, want to read a blog about my life as a writer? Why would they?” And the fact that I think people would, well, does that make me a little narcissistic in some way?

Heady stuff.

I had to take a step back and consider the reasons why I started writing a blog to see if I could truthfully answer that question.

The moment I signed my first book contract, the marketing instructions I was sent stated that I needed to begin an online presence so I’d have a platform to inform the public ( the people I didn’t know personally) about my soon to be released book. I joined Twitter, developed a Facebook author page, and then this blog. In the beginning, it really was just a venue to promote my book. It quickly turned into something more, though. I started writing about my life as a writer, my struggles, creative ideas to break through writer’s block that I’d learned from other industry professionals. It became a place to recap conferences for writers who couldn’t attend them, a place to promote good books I’d read, and new authors I’d found whose work I wanted to share.

And through all of this, I kept getting more readers and subscribers, to the blog- the majority of whom I’ve never met!

There’s a way on WordPress you can get your daily analytics to garner info on how many people are reading your blog, clicking it through it and when ( like, what time of the day). Every day when I check those analytics I see a lot of data and it’s all good, so that means people really do want to read what I have to say, receive what I want to share, get to know the authors I’m introducing. And that makes me feel good. Really good.

So, to the fringe acquaintance, if you’re reading this ( and who am I kidding because you’re probably not!) take that!

Oh, and those 75 ways to verbally vivisect you? Yeah, I came up with 143. In less than 10 minutes…just saying. So the next time we meet…

When I’m not being narcissistic, I mean, WRITING, you can find me here: Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triber// Book Me

26 Comments

Filed under Uncategorized

A weekend Conference

A great weekend hosted by The Connecticut Romance Writers group. Already off to a fabulous start with a master class taught by the amazing Jane Friedman. I will be making some BIG changes in my social media content, I can tell you, just based on her suggestions and insights into the publishing and marketing world.

More to come today… stick around. I’ll be Instagraming and blogging about it.

1 Comment

Filed under Author Branding, Life challenges, Romance

On #Goodreads, #giveaways, and growing your brand…

Okay, I’ll admit it. Until last year I didn’t even know what “growing your brand” meant. And if I’m really being honest, I didn’t know a person could be a brand.

Kim Kardashian changed that concept forever.

branding

The reason I’m waxing prolific today about this branding topic is because I just finished a Goodreads giveaway for my newest release, A KISS UNDER THE CHRISTMAS LIGHTS. I’ve done a Goodreads giveaway for all of my books after they’ve been published, but this time I had more hits and requests than ever before, so that got me asking questions, evaluating, and thinking (always a dangerous occurrence!)

goodreads_icon_100x100-4a7d81b31d932cfc0be621ee15a14e70

Two avenues of thought rushed through me when I saw the final number of requests for the book (613):

  1. Romance Readers love Holiday stories and they saw this one listed, so they figured they’d take a chance on a relatively unknown author because–hey! — it was a Christmas tale, or,
  2. People saw the giveaway listed who knew me from my previous work and wanted to really read the book and –hey!– there was a giveaway for it.

Do you see the difference in those 2 lines of thought? One is based on the genre of the giveaway, the other on name – or in this case – brand recognition.

When I was told I needed to come up with a brand by which readers would instantly be able to recognize a Peggy Jaeger book ( and I still get goosebumps when I say those 3 words together – Peggy, Jaeger, and book!) by the publishing powers that be, I thought and thought for days about what my books try to give the reader. A solid romance, for sure, with a happily ever after ending, but then aren’t all romances supposed to give the reader that? No, it needed to be different. Recognizable.  Something that, when my name was read or said, would evoke the brand, like Timex – takes a licking and keeps on ticking – does.  Do they even make Timex watches anymore, or am I really dating myself??”

Anyway.

After weeks of sleepless nights trying to figure this out, my daughter finally helped me narrow it down. What I write about are strong women, families, and men (hence, the romance). So, the Peggy Jaeger brand, when you hear the name associated with a book, tells you I write about Strong women, the families who support them, and the men who can’t live without them.

Simple. Genius, but simple. And remember-able ( is that a word? it should be.) And see how smart I am? I put the brand tagline in bold so when you read it, you’ll remember it. Who says you can’t teach an old dog a new trick? Or in my case,  a middle-aged storyteller a new concept?

Brand Concept Blackboard

But back to the Goodreads giveaway.

My winners were chosen by Goodreads and I dutifully mailed off the paperback copies of the books, along with the special boxes I made for them ( see pix) and a nice thank you card for entering the contest. I’ve done that for each of the books I’ve given away and my hope is that the winners see how much I truly appreciate their entering. If they like the book they won, the hope is always they’ll want to read the other books listed.

So, a win/win all around.  3 readers won a book for the holidays and I (hopefully!) got 3 new reader-fans for the effort. Giveaways…to echo Martha Stewart (the Grand Dame of branding)…they’re a good thing!

When I’m not giving things away you can usually find me here: Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me//

booksigningboxes

Leave a comment

Filed under A kiss Under the Christmas LIghts, Author, Author Branding, branding, Candy Hearts, Characters, Contemporary Romance, Cooking, Family Saga, Life challenges, Romance, Romance Books, Strong Women, The Wild Rose Press, WIld Rose Press AUthor

#RWA16..more,more,more…

rwa16

Honestly, there’s so much to tell you all that I need to blog SEVERAL times per day but I am just too bushed come evening.

So, let’s go back to yesterday. I had a great breakfast and met some dynamite authors. Then on to t he AVON book signing, where I met these lovely ladies :

rwa100rwa107rwa106

Kristan Higgans, RaeAnn Thayne, and Robyn Carr. Gracious, lovely, funny, and sweet, every one of them. Oh, and of course, Jill Shalvis again!

rwa4

After that bit of wonderfullness, it was on to my second moderating job, Character Excavation, only I was nervous and called it Character Evacuation ( Lol!!) with Kristan Higgans, Farrah Rochon and Damon Suede. This was a masterclass, people, and should have been at least 2 hours. There was so much outstanding information on how to get to know your characters, who they are, what they want, why they want it, and how they get it, that my head was spinning. It needed to be at least 2 hours – maybe more!! Each presenter was an expert in the way they approach characterization. I’m so glad I went to this class.

In the afternoon I attended a workshop by social media guru Rachel Hollis and learned a bunch of new tricks about promoting your work I never knew. I will be putting these into implementation asap!

The last class of my day ( really, by now I was wrung out!! mentally and physically) was on how to build a powerful author brand with Angela James, Laura Bradford, Erin Galloway, and Michelle Renaud. I was so happy to hear every thing they said, I’ve already implemented – like tag line, branding, promoting it across social media sites for consistency. Yeah me and yeah them!

After that it was time for dinner. Now, I’m by myself at this conference and it’s always a little sad to see a single woman at a restaurant table eating along, but I said “F**K it! I’m hungry.” So I went down to the hotel resturant, ordered an adult beverage rwa102and lobster roll for dinner. Yumolicious.

After that I wanted to walk a little so I filmed some of the marina ( check out my FB page for the video ) and then ambled over to Ben and Jerry’s. I asked the girl for a small waffle cone with vanilla icecream. I gave her $10.00 and she gaveme back $1.10 in change. You do the math. Question: Does this look worth $ 8.90?

rwa101

 

While I’m in San Diego, here’s where you can reach me:  Tweet Me// Read Me//Visit Me// Picture Me//Pin Me//Friend Me//Google+Me//

4 Comments

Filed under #RWA16, Author, Contemporary Romance, Kensington Publishers, love, Lyrical Author, NHRWA, Romance, Romance Books, RWA, The Wild Rose Press, WIld Rose Press AUthor