Tag Archives: Marketing

#Memes for COOKING WITH KANDY; #LyricalShine

One of the parts of the publishing business I have absolutely no knowledge of is marketing. Until my first book was published in 2015, I didn’t even have any idea how powerful social media was with trying to get your book noticed.

Two years have made a world of difference, let me tell you.

One of the facets of marketing I have come to treasure are things called memes. A meme is defined as:

  • an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitation.
  • • a humorous image, video, piece of text, etc., that is copied (often with slight variations) and spread rapidly by Internet users.

Kensington/Lyrical has put together a series of memes for my upcoming release COOKING WITH KANDY. I’ll be using them in my Twitter feed a great deal for the next few weeks, in addition to Facebook, but I thought I’d give you a little sumthin’ extra today and show them all to you. I’ve got permission from my publicity team ( and don’t I just lovelovelove saying that I have a publicity team!) to use them at any time in promotion, so here you go:

 

And just to refresh your memory:

Blurb:

Sugar and spice and everything sexy make the perfect recipe for romance in this brand-new series by Peggy Jaeger. Look for exclusive recipes in each book!

Kandy Laine built her wildly popular food empire the old-fashioned way—starting with the basic ingredients of her grandmother’s recipes and flavoring it all with her particular brand of sweet spice. From her cookbooks to her hit TV show, Kandy is a kitchen queen—and suddenly someone is determined to poison her cup. With odd accidents and threatening messages piling up, strong-willed Kandy can’t protest when her team hires someone to keep her safe—but she can’t deny that the man for the job looks delicious. . .

Josh Keane is a private investigator, not a bodyguard. But with one eyeful of Kandy’s ebony curls and dimpled smile, he’s signing on to uncover who’s cooking up trouble for the gorgeous chef. As the attraction between them starts to simmer, it’s not easy to keep his mind on the job, but when the strange distractions turn to true danger, he’ll stop at nothing to keep Kandy safe—and show her that a future together is on the menu. . .

Excerpt:

He made his way to the other side of the room, ignoring the stares and whispers of the crowd, found the lounge, and knocked. “Kandy? It’s Josh. Can I come in?”

It was Gemma who answered. “Yes.”

The sisters were seated in twin floral Queen Anne chairs, Gemma reclining back in hers, arms crossed over her chest. Kandy was opposite, head wrung in her hands.

“Cort thought you could use this.” he said, handing her the champagne flute.

He’d expected tears, but was surprised to see Kandy’s beautiful face pinched in a scowl, her eyes flaring with sweltering anger and venom when she looked up at him.

“Thanks.” Kandy took the drink and downed half of it in one gulp.

When she wiped her lips with the back of her hand, the corners of Gemma’s mouth lifted and she asked Josh, “What did you do to the turd?”

“Explained he needed to leave, put him in the elevator, and made sure he went down in it.”

“Made him how?” Kandy asked.

“Little persuasion trick I know. His wrist’s gonna be sore tomorrow. Maybe for the next few days.”

“You physically removed him?” Gemma asked.

Josh almost laughed at the excitement in her voice. He shrugged. “Yeah. He was going to follow Kandy if I didn’t.”

“Please tell me you have unmarried, available brothers at home,” Gemma said.

It hurt to keep the smile from his face, but he did. “Three, in fact.”

“Are they all like you? No, scratch that.” She sighed, the sound wistful. “I doubt there’s anyone like you.”

“If you mean are they all workaholics and career-driven, then no. They’re not like me. But they are available.”

“I’ll keep it in mind.” She glanced at her sister and said, “Well, looks like my work here is done. She’s all yours now.” She stood and kissed the top of Kandy’s head. “Evan Chandler is an egotistical, phony prick. Remember that.”

“How could I forget it?” Kandy grabbed her sister’s hand and kissed the back of it. “Thanks.”

When Gemma left, Josh took her empty chair. “You okay?”

She took a deep breath before saying, “Mad, but okay. I underestimated him.”

“How so?”

“I didn’t think he’d have the guts to crash my party. I thought he was too much of a wimp to risk it after our last encounter. Guess I was wrong.”

She stood and crossed to the vanity. Peering at her reflection, she ran a lazy hand through her hair, fluffing the curls. She caught his gaze, watching her, in the mirror. “Aren’t you going to ask me about it?”

He’d considered it. But the weary look in her eyes told him he was better off asking Stacy or Gemma. “No. If you want to talk, I’ll listen. Otherwise, you’ve got a pretty fancy shindig going on out there.” He cocked his thumb in the direction of the ballroom. “Maybe you want to get back and enjoy it. Bask in the adulation,” he said with a good-natured grin.

She turned to him and her eyes softened, losing the skepticism he’d just witnessed. When her lips moved upward into a small, lazy smile, the dimples dancing, his legs went a little soft and he was thankful he was seated.

“Yeah,” she said, moving to him. When he stood, she linked her arm in his. “Thanks. You’re right. Let’s go have a party.”

He mimicked her smile, glad he could help.

“You’re not so bad, Keane. This bodyguard thing might be fun after all.”

It was a moment before he trusted himself to speak. “I aim to please.”

Buy Links:

Amazon: http://amzn.to/2cavJvc

If you’re looking for me, I’m usually here: Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triberr

 

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Filed under Alpha Hero, Author, Characters, Contemporary Romance, Cooking, Kensington Publishers, Life challenges, love, Lyrical Author, Netgalley Reviewer, Romance, Romance Books, Strong Women, The Laine Women

Lessons I’ve learned about being a published author.

I found out my first book, SKATER’S WALTZ, had been contracted for publication while I was attending the 2014 RWA conference in San Antonio, TX. Shocked, thrilled, and terrified, I thought the hard part – finding someone willing to publish my novel – was over.

Yeah, not so much.

Lesson one: it’s not over when you type THE END. It’s just the beginning…

the end

After I signed on the dotted line, the real work began. I’d been published for years in literary fiction anthologies and in non-fiction magazines and periodicals. The literary magazines accepted the work as is, the non-fiction articles were sometimes reworked and refined by editors to allow for spacing considerations. My point is that it was someone else’s job to get the piece publishing presentable.

Not anymore. Welcome to the world of book fiction.

Lesson two : the hard work starts after you contract for publication…

the end2

My first book went through 3 rounds of edits between my editor and myself before it was sent to galleys for actual publication. And even after it went out to the copy editor, there were still some changes that needed to be made. I was ready to rip my hair out at one point. All I kept thinking as more and more edit suggestions came my way was, “Why the heck did they want this if it needs so much work??”

Lesson three: Editors are the most underrated and undervalued people on the publishing food chain…

the end3

All editors are good at their job – they have to be. But the ones who are truly great make a good book even better. They find the little twists and turns of a phrase, or a word change, or a sentence deletion that is key to making the reader want to read more.

My editor is one of the great ones.

Lesson four: you should have taken marketing classes in college…

I will admit this freely – I was unbelievably naïve when I signed that first contract. I thought the publisher was going to do all the marketing necessary to promote my book, get it on a best-seller list, and generally skyrocket me to fame.

Yeah, AGAIN, not so much!

The minute your book is contracted and the editing begins, you need to start promoting it. Often and everywhere. FaceBook, Twitter, Pinterest, your website, blog tours, newspaper press releases, your Aunt Maimie’s bridge club. Anywhere, everywhere, and as often as you can, so that when you finally have a release date, the buzz about the book will have started, grown to fever pitch and resulted in so many pre-orders your head spins.

Lesson five: before the first book hits the shelves you’d better be working on, or done with, book #2…the end5

As a writer you can never – NEVER – rest on your laurels. It is a true axiom of publishing: you are only as good as your next book. So while you are doing all that dreaded marketing, take time each day and write…write…write. I had book two on my editor’s desk before book one was released. Same for book 3. Keep ‘em coming.

Lesson six: you need to take time to breathe and enjoy…

 Yes, I was overwhelmed, naïve, frustrated and generally anxious with the release of my first book. But I was also thrilled at having my dream – finally – come true. It was a long road for me to book publication. I was 54 years old when the first one came out, a time when most people are starting to look toward the end of their working life. Not me. Mine was just beginning and I wanted to savor every moment of how it felt to hold my first book in my hands; see my name in print on the cover of a book I’d penned; sign my first autograph on a copy someone had actually paid cash-money for! Don’t let anything ever take away or overwhelm you from that sense of wonderful, soul-soaring achievement you’ve accomplished.

the end 4

My fourth book, THE VOICES OF ANGELS was released on March 11. I didn’t feel as overwhelmed this time because I knew the basics. Promotion and marketing were all lined up and ready to go, I pre-ordered by print copies so I had them ready, and a book signing was waiting for me.

But the anticipation, the soul-empowering elation of having a book actually published was as spine tingling and heart-stopping as with that first one. And I think it will continue to be that way each and every time.

THE VOICES OF ANGELS

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Love is the last thing Carly Lennox is looking for when she sets out on her new book tour. The independent, widowed author is content with a life spent writing and in raising her daughter. When newscaster Mike Woodard suggests they work on a television magazine profile based on her book, Carly’s thrilled, but guarded. His obvious desire to turn their relationship into something other than just a working one is more than she bargained for.

Mike Woodard is ambitious, and not only in his chosen profession. He wants Carly, maybe more than he’s ever wanted anything or anyone else. As he tells her, he’s a patient man. But the more they’re together, Mike realizes it isn’t simply desire beating within him. Carly Lennox is the missing piece in his life. Getting her to accept it-and him-may just be the toughest assignment he’s ever taken on.

Buy Links: Amazon /// TWRP /// Kobo /// Nook

If you need to find me, you can:  Tweet Me// Read Me// Visit Me// Picture Me//Pin Me//Friend Me//Google+Me//

 

 

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Filed under 3 Wishes, Author, Contemporary Romance, Editors, Family Saga, First Impressions, Life challenges, love, MacQuire Women, Romance, Romance Books, RWA, Skater's Waltz, Strong Women, The Voices of Angels, The Wild Rose Press, There's No Place Like Home, Uncategorized, WIld Rose Press AUthor

When the student IS the Master…

Yesterday, my lovely daughter spent over 5 hours with me developing a marketing plan for my new career and in helping me clean up all my social media sites to make them ( her words): cohesive and consistent.

I am so not cohesive and consistent…in any part of my life!

This wonderful young woman has more knowledge in her left pinky finger about marketing and computers than I will ever be able to retain. And she still has more “stuff” to do today to help me be the best writer/self promotor I can. Seriously, I can’t wait to learn what she teachers me today.

I come to this new career a little later in life than the norm. Okay…WAY later… and there is an entire field and world of things I never dreamed I needed to do to promote myself and my work. I can’t be the only one in my age group who feels this way, at least I hope I’m not. I truly think when kids are born these days they have all this techno know-how wired into their DNA. And as far as the marketing, my daughter throws words and phrases like “SEO” and “Pinpoint Target base” around like I know what they mean. I didn’t, but NOW I do, thanks to her!

She forced me – really forced me- to think of a new brand for my writing. In her words, she felt “Writing about families and everlasting love” was too generic and sounded like a Disney movie. Ego deflation, much? Here’s the new one:

Peggy Jaeger writes about strong women, the families who support them, and the men who can’t live without them.

Yeah, I know. Genius in a sentence.

Take a look at my new Twitter feed @peggy_jaeger and click around this site for all the improvements she helped with. More updates and changes are to follow today.

I thank God everyday he gave me the child of my heart and dreams. And I am so happy she is the woman she is…although she will always be my baby.

 

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