Tag Archives: website traffic

Facebook….turns out, it’s a good thing

Yesterday I extolled some of the wisdom Jane Friedman imparted last weekend at Fiction Fest 2017 in her master class. One of the biggest takeaways from the workshop for me was how powerful Facebook can be for an author.

When I first began my journey as a published author in 2015 I had the typical Facebook page where I trolled the news feed for posted info on family and friends. It was my then-editor who suggested I make myself a professional FB page for my author career. The thought of now having to manage and keep track of 2 things on FB, not to mention Twitter, Pinterest, my website, my Amazon page,  yada yada yada was a little daunting and a whole lot of nauseating.

But I heeded her advice and did it. The one thing I was adamant about though, was that the professional author page was  going to be for anybody who wanted to follow me as an author. I was going to keep my personal page just that – private. The reason was an easy one for me because I have small children in my family and friends circle and their parents post pictures of them frequently. I didn’t want some wackjob creepy person to see those pictures. There are a lot of undesirables on the Internet, hunting for innocent prey. And I know that sounds dramatic, but have you read the news lately??? Not dramatic at all.. simply proactive.

So. Two pages. Two separate entities. Double the work. More to keep track of. But you know what? it was a good thing. I have waaaaaaay more “friends” on my professional page than my personal one. I don’t post anything on the professional page I wouldn’t want everyone in the cyber world to see, but I’m able to keep private what needs to be kept private on the personal page. One of the good things about Facebook is that you can set up protection and privacy settings on posts.

Jane is a big proponent of reader and follower engagement on her FB page. She uses her page as a tool to interact with readers, answer questions, make announcements, show her blog postings. She feels authors should use the Professional page as their number one tool for marketing and acquiring new followers who then become readers. I always felt that Twitter gave me my biggest bang for engagement, and in reality, I have more twitter followers than I do FB followers (not many more, but a few). One of the drawbacks, Jane says about Twitter, is that it is very much a right here- right now thing. In other words, once you post something you have about 17 minutes or so for people to see it. After that, it gets lost in the quagmire of a hundred billion other tweets and the scroll shoves you waaaaaaay down low. Makes sense. On Facebook, your postings get added to the newsfeed, your followers get notified you’ve posted something, and if you come back to the post a few hours later and simply “like” it, it brings it back up in the current scroll. That’s genius in my mind. Plus, everytime someone likes or comments on your post you get a notification and respond in kind.

Facebook parties are a fabulous markteting tool for new readers and engagement as well. Facebook ads can be a tool to drive people to your page, but be careful. Don’t go crazy and spend more than you think you really need on an ad.

So. Facebook. I will now be using it a great deal more than Twitter. Still love to tweet though!

When I’m not Facebook-ing or Tweeting, you can find me here:Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triberr

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Filed under Author, Author Branding, branding, Contemporary Romance, Life challenges, research, Romance Books

So…my weekend

There really should be something done about lousy internet in hotels and conferences! I was at a fabulous conference this weekend and couldn’t blog about it because it took FOREVER to get connected to WiFi. Oh well…better late than never.

Friday night I took a master class with marketing guru Jane Friedman. It quite literally changed the way I view all the social media stuff I have to do as a writer who wants to get her book in front of strangers. For two hours she spoke about all the ways a writer can engage readers and get them to — not only visit their websites — but purchase their work.

First things first. Your website. You’re reading this so obviously you stopped here! But how did you find out about the website? Did you see a Twitter mention of it? Catch it in a newsfeed roll on my Facebook Author page? Or do you Follow me on WordPress? Since I don’t have a newsletter ( a major faux pas in Jane’s opinion), I don’t have a one-on-one way to let people know about new content on my site. I’ve debated for several years about having one because it’s just one more thing I have to do, but she says the benefits are worth it.

Next. The website content, itself. I don’t update my website frequently except for the blogs. My banner, headers, widgets, etc., are all pretty stagnant. And that’s the kind of traffic you never want: stagnant. You want your website to be fluid, moving, and new. So, Saturday morning between the hours of 1 am and 4 am ( since I never sleep. Damn this menopause insomnia!) I updated my website. I added a new category, changed the banner and some of the graphics, and posted new info on the pages.

Last. Your work. Or in my case, my books. It’s inconceivable to me that I never thought of this, but nowhere on my website was there a page for a reader to purchase my books. Not even a direct link except if I was blogging about the book. So, ta-da- new page. MY BOOKS lists all my work from newest to oldest, the covers, and all the buy links across the e-book network and traditional publishers. Whew! That was a ton of work but I think it’ll be so worth it in the end, especially when I start to see an uptick in sales.

Jane spoke of several other ways to drive traffic to your work that I’ll be discussing tomorrow. Today I wanted to focus on the website itself.

When I’m not attending conferences of updating my website, you can find me here: Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triberr

 

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Filed under Author, Author Branding, branding