Tag Archives: Social Media

So…my weekend

There really should be something done about lousy internet in hotels and conferences! I was at a fabulous conference this weekend and couldn’t blog about it because it took FOREVER to get connected to WiFi. Oh well…better late than never.

Friday night I took a master class with marketing guru Jane Friedman. It quite literally changed the way I view all the social media stuff I have to do as a writer who wants to get her book in front of strangers. For two hours she spoke about all the ways a writer can engage readers and get them to — not only visit their websites — but purchase their work.

First things first. Your website. You’re reading this so obviously you stopped here! But how did you find out about the website? Did you see a Twitter mention of it? Catch it in a newsfeed roll on my Facebook Author page? Or do you Follow me on WordPress? Since I don’t have a newsletter ( a major faux pas in Jane’s opinion), I don’t have a one-on-one way to let people know about new content on my site. I’ve debated for several years about having one because it’s just one more thing I have to do, but she says the benefits are worth it.

Next. The website content, itself. I don’t update my website frequently except for the blogs. My banner, headers, widgets, etc., are all pretty stagnant. And that’s the kind of traffic you never want: stagnant. You want your website to be fluid, moving, and new. So, Saturday morning between the hours of 1 am and 4 am ( since I never sleep. Damn this menopause insomnia!) I updated my website. I added a new category, changed the banner and some of the graphics, and posted new info on the pages.

Last. Your work. Or in my case, my books. It’s inconceivable to me that I never thought of this, but nowhere on my website was there a page for a reader to purchase my books. Not even a direct link except if I was blogging about the book. So, ta-da- new page. MY BOOKS lists all my work from newest to oldest, the covers, and all the buy links across the e-book network and traditional publishers. Whew! That was a ton of work but I think it’ll be so worth it in the end, especially when I start to see an uptick in sales.

Jane spoke of several other ways to drive traffic to your work that I’ll be discussing tomorrow. Today I wanted to focus on the website itself.

When I’m not attending conferences of updating my website, you can find me here: Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triberr

 

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#Memes for COOKING WITH KANDY; #LyricalShine

One of the parts of the publishing business I have absolutely no knowledge of is marketing. Until my first book was published in 2015, I didn’t even have any idea how powerful social media was with trying to get your book noticed.

Two years have made a world of difference, let me tell you.

One of the facets of marketing I have come to treasure are things called memes. A meme is defined as:

  • an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitation.
  • • a humorous image, video, piece of text, etc., that is copied (often with slight variations) and spread rapidly by Internet users.

Kensington/Lyrical has put together a series of memes for my upcoming release COOKING WITH KANDY. I’ll be using them in my Twitter feed a great deal for the next few weeks, in addition to Facebook, but I thought I’d give you a little sumthin’ extra today and show them all to you. I’ve got permission from my publicity team ( and don’t I just lovelovelove saying that I have a publicity team!) to use them at any time in promotion, so here you go:

 

And just to refresh your memory:

Blurb:

Sugar and spice and everything sexy make the perfect recipe for romance in this brand-new series by Peggy Jaeger. Look for exclusive recipes in each book!

Kandy Laine built her wildly popular food empire the old-fashioned way—starting with the basic ingredients of her grandmother’s recipes and flavoring it all with her particular brand of sweet spice. From her cookbooks to her hit TV show, Kandy is a kitchen queen—and suddenly someone is determined to poison her cup. With odd accidents and threatening messages piling up, strong-willed Kandy can’t protest when her team hires someone to keep her safe—but she can’t deny that the man for the job looks delicious. . .

Josh Keane is a private investigator, not a bodyguard. But with one eyeful of Kandy’s ebony curls and dimpled smile, he’s signing on to uncover who’s cooking up trouble for the gorgeous chef. As the attraction between them starts to simmer, it’s not easy to keep his mind on the job, but when the strange distractions turn to true danger, he’ll stop at nothing to keep Kandy safe—and show her that a future together is on the menu. . .

Excerpt:

He made his way to the other side of the room, ignoring the stares and whispers of the crowd, found the lounge, and knocked. “Kandy? It’s Josh. Can I come in?”

It was Gemma who answered. “Yes.”

The sisters were seated in twin floral Queen Anne chairs, Gemma reclining back in hers, arms crossed over her chest. Kandy was opposite, head wrung in her hands.

“Cort thought you could use this.” he said, handing her the champagne flute.

He’d expected tears, but was surprised to see Kandy’s beautiful face pinched in a scowl, her eyes flaring with sweltering anger and venom when she looked up at him.

“Thanks.” Kandy took the drink and downed half of it in one gulp.

When she wiped her lips with the back of her hand, the corners of Gemma’s mouth lifted and she asked Josh, “What did you do to the turd?”

“Explained he needed to leave, put him in the elevator, and made sure he went down in it.”

“Made him how?” Kandy asked.

“Little persuasion trick I know. His wrist’s gonna be sore tomorrow. Maybe for the next few days.”

“You physically removed him?” Gemma asked.

Josh almost laughed at the excitement in her voice. He shrugged. “Yeah. He was going to follow Kandy if I didn’t.”

“Please tell me you have unmarried, available brothers at home,” Gemma said.

It hurt to keep the smile from his face, but he did. “Three, in fact.”

“Are they all like you? No, scratch that.” She sighed, the sound wistful. “I doubt there’s anyone like you.”

“If you mean are they all workaholics and career-driven, then no. They’re not like me. But they are available.”

“I’ll keep it in mind.” She glanced at her sister and said, “Well, looks like my work here is done. She’s all yours now.” She stood and kissed the top of Kandy’s head. “Evan Chandler is an egotistical, phony prick. Remember that.”

“How could I forget it?” Kandy grabbed her sister’s hand and kissed the back of it. “Thanks.”

When Gemma left, Josh took her empty chair. “You okay?”

She took a deep breath before saying, “Mad, but okay. I underestimated him.”

“How so?”

“I didn’t think he’d have the guts to crash my party. I thought he was too much of a wimp to risk it after our last encounter. Guess I was wrong.”

She stood and crossed to the vanity. Peering at her reflection, she ran a lazy hand through her hair, fluffing the curls. She caught his gaze, watching her, in the mirror. “Aren’t you going to ask me about it?”

He’d considered it. But the weary look in her eyes told him he was better off asking Stacy or Gemma. “No. If you want to talk, I’ll listen. Otherwise, you’ve got a pretty fancy shindig going on out there.” He cocked his thumb in the direction of the ballroom. “Maybe you want to get back and enjoy it. Bask in the adulation,” he said with a good-natured grin.

She turned to him and her eyes softened, losing the skepticism he’d just witnessed. When her lips moved upward into a small, lazy smile, the dimples dancing, his legs went a little soft and he was thankful he was seated.

“Yeah,” she said, moving to him. When he stood, she linked her arm in his. “Thanks. You’re right. Let’s go have a party.”

He mimicked her smile, glad he could help.

“You’re not so bad, Keane. This bodyguard thing might be fun after all.”

It was a moment before he trusted himself to speak. “I aim to please.”

Buy Links:

Amazon: http://amzn.to/2cavJvc

If you’re looking for me, I’m usually here: Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triberr

 

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Filed under Alpha Hero, Author, Characters, Contemporary Romance, Cooking, Kensington Publishers, Life challenges, love, Lyrical Author, Netgalley Reviewer, Romance, Romance Books, Strong Women, The Laine Women

#2017…one month in

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Goals are wonderful things. They give you intention, allow you to focus on an outcome, prepare you for the future. Goal setting is something, I feel, most people do between 12/31 and 1/1.  I know I do, and most of the people surrounding me do, as well.

Which brings me to my goals for 2017. We are only one month into the year but I’ve already had to shift and re-evaluate some of those goals. And again, I don’t think I’m the only one.

So, my goals were split into two categories: profession and personal.

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We’ll evaluate the professional ones first because there hasn’t been too much deviation there. Yet. For 2017 I set out to: write 3 books, post to my blog 3-4 times per week – every week – and increase my social media presence with new formats. Since no one can write 3 full-length ( greater than 75000 words) books in 31 days ( go ahead, I double dog dare you to!) I have to evaluate the other two. In the month of January, I posted 24 new blog pieces. That’s an average of 4-5 postings every week. Woot! More than I planned for, so YAY me so far. Second. Social Media. I joined TRIBERR and not only devised my own TRIBE, Strong Women. Loving Men, but followed several others, all linked to my Twitter account. I started January with 1,1oo followers ( I don’t even know 1100 people personally!) and by January 31 I had 1,347 followers. Yowza. Goal 2 already skyrocketing! On the professional side, I’m moving along at break-neck speed.

Okay, so now the personal. And I will tell you right away, break-neck speed does not describe how this is moving.

I always want/need/dream to lose weight. This year, I added going to the gym 5-6 times per week in order to help with that desire. Days January 1- 26, I went to the gym 19 times, which for me is monumental! Day 27 I pulled my back out and day 28 I got the flu. So. I didn’t exactly finish the month on an up-sweep. I did manage to go 19 of 31 times, so even though that’s not the 5-6 times per week ( which would have ended the month between 25 and 29 times) I didn’t do too too too terribly. But I also didn’t lose any weight, so yeah. There’s that.

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So this puts us to February’s goals. The professional ones continue on. If it ain’t broke, don’t fix it. The personal ones have gotten a little kick, though, because I just found out I will be dancing in the Keene Dancing With The Stars fundraiser again this year and I’m doing a wicked fast and lively dance.

dwtsWeight loss is almost guaranteed ( yippie) but I also have to be in shape to manage not to have a heart attack while I’m hot footing it. So that means even if I’m tired, sick, infirm, or aching, I go to the gym 6 times per week. Bar none. No excuses. None. Niente.

I’ll check in at the end of the month and let you know if I’m alive…I mean…how I’m doing.

When I’m not setting/achieving/failing goals, you can usually find me here :Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me//

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Filed under Author, Author Branding, branding, community advocacy, Contemporary Romance, Dancing with the Stars, Life challenges, love, Lyrical Author, Project Graduation, Romance, Strong Women

The power of a blog hop…

Recently, I was privileged to be included in two Halloween Blog Hops, chock-filled with romance authors of every genre. Whenever an author is part of a blog hop, there is usually some kind of prize or giveaway attached to it – called a rafflecopter ( why? I don’t know!!) – where readers who visit the blog can get a chance to win prizes if they do certain things, such as  “Like” an author’s FB page, or “follow” them on Twitter. For one of the hops, my prizes were a free ecopy of my book FIRST IMPRESSIONS for two readers who responded to a question I put up in the blog post, plus I was involved in the bigger prizes of amazon gift cards.  One of the choices was to “follow” me on Twitter for a chance at a gift card. The day the blogs started I had roughly 600 follows on Twitter. Can I mention that I don’t even KNOW 600 people personally!! When the blog hop ended I had 1270 plus followers. This, my friends, is the power of social media…and bribery.

Now, when the hop officially ended and the prizes had been awarded, I was prepared to loose a few new followers. Let’s be honest, most probably FOLLOWED me because there was a prize involved and once it was paid, there was no need to continue with me.

But….

Several days after the hop ended I was still pleasantly surprised. I only “lost” 2 followers. Now, I may lose more as the days progress, but I am doing my darndest to hold on to them by blogging frequently, and by thanking them for the follows. I am not above pleading and whining, folks! If these new people decide they want to try me on as a new author, well, happy day!! The hop was worth it.

So, this, to me, is the power of social media, folks. Oh, and BTW my FB page followers tripled!!!

Gotta love an author holiday blog hop!!

When I’m not hopping around you can usually find me here:

Tweet Me//Read Me// Visit Me// Picture Me//Pin Me//Friend Me//Google+

And don’t forget, my newest release, A KISS UNDER THE CHRISTMAS LIGHTS releases on 11/30!

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Filed under A kiss Under the Christmas LIghts, Author, Contemporary Romance, First Impressions, Friends, MacQuire Women, Romance, Romance Books, Strong Women, The Wild Rose Press, WIld Rose Press AUthor

Loneliness….

I was out for the day with my besties yesterday. Love that. Just a day of girlfriends, shopping, eating, and laughing.

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One of my girls mentioned she was at a conference recently where this question was posed: What is the number one disease afflicting the world today? My first thought was heart disease. NO. My second guess was mental illness? NO, but closer.

Turns out, the number one disease afflicting a great majority of the world we live in is loneliness.

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When you think about it, it kinda rings true. Because I’m so egocentric(!LOL) I immediately thought about my life as it stands now as a full-time writer.

Here’s a quick snapshot of my routine day for clarification. I get up anywhere from 3am-4am due to this chronic insomnia I have.  Hubman is still asleep so I either write a little or watch a little OnDemand Real Housewives episodes that I’ve missed. Get him up for work a few hours later. He leaves  and most days is gone for between 12 and 13 hours. I do one of two things: go to the gym first or just start writing.

If I don’t go to the gym there are days when I will not speak to or interact with another human being until my husband returns home. That’s approximately half my waking day without human interaction. Without speaking to someone, hearing their voice, engaging them in dialogue. More than half. One of the reasons I joined a gym was so that I had a reason to get out of the house and be around people for a few hours a day and not just sit at home, typing, and being alone for hours upon end. Believe me, if I didn’t consciously go out of the house, I could sosososo be a hermit and never see or hear another person. Not good for someone like me who makes their bread and butter creating relationships between people. I need to see people, hear them, watch them, and talk to them so that my characters feel and sound real to readers.

Well, you troll on Facebook and Pinterest and Twitter you’ll say. That’s social interaction. Yes, to a point. But nothing can replace looking into someone’s face when you are speaking with them, drawing them in with  your expressions, your spoken voice, looking directly into their eyes so that you actually connect with them. Nothing. You don’t get that from hitting a “like” on facebook, or “Re-Tweeting” something on twitter. You just don’t.

Again, you will say, but Skype and Facetime, and other mechanical apps where you can look at the person you are speaking to over the device, face to face, is social interaction. Again, yes, to a point. It’s similar, but just not the same as sitting across from someone in a coffeehouse, being able to hold their hand when they’re sad, or run a comforting caress up their arm;  or sharing a meal with someone in a restaurant and actually engaging them, eye to eye, face to face, in a conversation that actually has substance, value. and meaning. Nothing.

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To most – if not all – writers, being alone is just part of the job. We need the alone time to settle our thoughts, run them through without interruptions, figure out the next scene in silence. Like I said, being alone is part and parcel of the job.

But loneliness is very different from being alone. Being alone has a purpose. You need quiet to focus, to create, to bring forth coherent thoughts on the page. Being lonely is a result. A negative result of an event, or simply just happenstance of life. A spouse dies and your family lives far away and doesn’t visit. You’ve worked all your life and now retirement comes and you realize you don’t have many friends or family members to spend time with. You’ve gotten divorced, moved, experienced a trauma. Anything and everything can contribute to a state of loneliness.

Humans are social animals. We talk, we laugh, we cry, we touch, we love, we communicate with words and without.  We need interaction. We crave the company of another, and when we are isolated or unable to interact with others, severe, depressing, heart-wrenching feelings of loneliness can surface and destroy us.

So, like me, if you are alone a lot, do something that gets you out of the house, even for an hour. Be with people. Go grab a cup of coffee and a bagel. Call up someone you know is sitting at home alone and drag them out with you. Smile. Engage with the world and the wonderful people in it. Don’t give loneliness a chance to develop, grow, and fester.girlfriends2

I am home a lot, that’s true. So if I don’t see you at Panera’s (lol) or the Gym, here’s where you can find me:Tweet Me//Read Me// Visit Me// Picture Me//Pin Me//Friend Me//Google+Me//

 

 

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Filed under Author, community advocacy, Contemporary Romance, female friends, Life challenges, love, research, Romance, Romance Books, Strong Women

Social Media, Rules….

Magnified illustration with the word Social Media on white background.

 

And I don’t mean it like “rules for behavior.” No, I mean social media RULES the universe these days.

Let me ‘splain it you, Lucy…..

A little over a year ago I was an unknown, about-to-be-first-time-published author who had 15 Twitter followers on a good day. They were all friends and family who knew me and thought it was cute we were Tweeting one another inane things. My publisher recommended I increase my online presence to find more new readers for my books and to help promote those books through the free marketing Twitter encompasses with every tweet you send. I said, “okay” because, really, what was I going to say, NO? They were the experts. I was just a little unknown romance writer looking- hoping-praying- someone ( anyone) would buy a book from me.

I asked my daughter – the techy maven – how to go about finding new followers and she gave me a sage bit of advice. In order to get more followers, you have to…wait for it.…follow more people.

social-media1

Really? Could it be that easy?
Well, I’m here to tell you that, yes, it is that easy.

I found people who liked the same things I did: writers, romance readers and writers, and book lovers, and started following them, retweeting posts I liked, and interacting with complete strangers. In one month I increased my followers from 15 to 150.

When my book came out, I started tweeting about it, using those infamous and oh-so-beneficial-hashtags, and my following soared to 300.

With the next book, I did the same thing, finding trending hashtags that compared to what I was sharing and hastag-jumped onto those tweets. This brought me even more followers. At one point I was tweeting all my new followers every time I got one, thanking them for joining and following me. This got old pretty quickly when I spent almost an hour of each day doing it, so I stopped. I thought I might lose some followers by not pointing them out, and I did lose a few. But in the world of twitter math, for every 2-3 followers I lost, 10 more came on board. Today, I woke up to 811 followers.

 

Folks, I don’t even know 811 people!!!

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Now that I’m with a new publisher, I’ll be following more authors, and in turn, will increase my own followers even more. You can take everything I just wrote and apply it to Facebook, Google, and Pinterest as well. The more social media sights you troll on, the more “people” you will “meet.”

So, this is what I mean when I say Social Media rules. Because  it does. Really. Go ahead and Tweet this and you’ll see what  I mean!

And if you want to find me on Social Media, here’s where I am…ALL THE TIME!!! le Sigh!

Tweet Me//Read Me// Visit Me// Picture Me//Pin Me//Friend Me//Google+Me//

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Filed under Author, community advocacy, Contemporary Romance, Kensington Publishers, love, Lyrical Author, New Hampshire, research, Romance, Romance Books, Strong Women, WIld Rose Press AUthor

Lessons I’ve learned about being a published author.

I found out my first book, SKATER’S WALTZ, had been contracted for publication while I was attending the 2014 RWA conference in San Antonio, TX. Shocked, thrilled, and terrified, I thought the hard part – finding someone willing to publish my novel – was over.

Yeah, not so much.

Lesson one: it’s not over when you type THE END. It’s just the beginning…

the end

After I signed on the dotted line, the real work began. I’d been published for years in literary fiction anthologies and in non-fiction magazines and periodicals. The literary magazines accepted the work as is, the non-fiction articles were sometimes reworked and refined by editors to allow for spacing considerations. My point is that it was someone else’s job to get the piece publishing presentable.

Not anymore. Welcome to the world of book fiction.

Lesson two : the hard work starts after you contract for publication…

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My first book went through 3 rounds of edits between my editor and myself before it was sent to galleys for actual publication. And even after it went out to the copy editor, there were still some changes that needed to be made. I was ready to rip my hair out at one point. All I kept thinking as more and more edit suggestions came my way was, “Why the heck did they want this if it needs so much work??”

Lesson three: Editors are the most underrated and undervalued people on the publishing food chain…

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All editors are good at their job – they have to be. But the ones who are truly great make a good book even better. They find the little twists and turns of a phrase, or a word change, or a sentence deletion that is key to making the reader want to read more.

My editor is one of the great ones.

Lesson four: you should have taken marketing classes in college…

I will admit this freely – I was unbelievably naïve when I signed that first contract. I thought the publisher was going to do all the marketing necessary to promote my book, get it on a best-seller list, and generally skyrocket me to fame.

Yeah, AGAIN, not so much!

The minute your book is contracted and the editing begins, you need to start promoting it. Often and everywhere. FaceBook, Twitter, Pinterest, your website, blog tours, newspaper press releases, your Aunt Maimie’s bridge club. Anywhere, everywhere, and as often as you can, so that when you finally have a release date, the buzz about the book will have started, grown to fever pitch and resulted in so many pre-orders your head spins.

Lesson five: before the first book hits the shelves you’d better be working on, or done with, book #2…the end5

As a writer you can never – NEVER – rest on your laurels. It is a true axiom of publishing: you are only as good as your next book. So while you are doing all that dreaded marketing, take time each day and write…write…write. I had book two on my editor’s desk before book one was released. Same for book 3. Keep ‘em coming.

Lesson six: you need to take time to breathe and enjoy…

 Yes, I was overwhelmed, naïve, frustrated and generally anxious with the release of my first book. But I was also thrilled at having my dream – finally – come true. It was a long road for me to book publication. I was 54 years old when the first one came out, a time when most people are starting to look toward the end of their working life. Not me. Mine was just beginning and I wanted to savor every moment of how it felt to hold my first book in my hands; see my name in print on the cover of a book I’d penned; sign my first autograph on a copy someone had actually paid cash-money for! Don’t let anything ever take away or overwhelm you from that sense of wonderful, soul-soaring achievement you’ve accomplished.

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My fourth book, THE VOICES OF ANGELS was released on March 11. I didn’t feel as overwhelmed this time because I knew the basics. Promotion and marketing were all lined up and ready to go, I pre-ordered by print copies so I had them ready, and a book signing was waiting for me.

But the anticipation, the soul-empowering elation of having a book actually published was as spine tingling and heart-stopping as with that first one. And I think it will continue to be that way each and every time.

THE VOICES OF ANGELS

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Love is the last thing Carly Lennox is looking for when she sets out on her new book tour. The independent, widowed author is content with a life spent writing and in raising her daughter. When newscaster Mike Woodard suggests they work on a television magazine profile based on her book, Carly’s thrilled, but guarded. His obvious desire to turn their relationship into something other than just a working one is more than she bargained for.

Mike Woodard is ambitious, and not only in his chosen profession. He wants Carly, maybe more than he’s ever wanted anything or anyone else. As he tells her, he’s a patient man. But the more they’re together, Mike realizes it isn’t simply desire beating within him. Carly Lennox is the missing piece in his life. Getting her to accept it-and him-may just be the toughest assignment he’s ever taken on.

Buy Links: Amazon /// TWRP /// Kobo /// Nook

If you need to find me, you can:  Tweet Me// Read Me// Visit Me// Picture Me//Pin Me//Friend Me//Google+Me//

 

 

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Filed under 3 Wishes, Author, Contemporary Romance, Editors, Family Saga, First Impressions, Life challenges, love, MacQuire Women, Romance, Romance Books, RWA, Skater's Waltz, Strong Women, The Voices of Angels, The Wild Rose Press, There's No Place Like Home, Uncategorized, WIld Rose Press AUthor

Post Holiday thoughts…

I’ve been silent on my multiple social media sites since Christmas Eve because I was traveling to spend time with family for the holiday. I got home today to over 600 emails, 300 Twitter feeds I had to view, and too many Facebook announcements to cover. To say I was in a bit of Social Media withdrawal is the understatement of the season.

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I recently read…somewhere, I forget exactly where…that people really do have addictions to their social media, or more accurately, their smartphones, which basically rule their lives. I can so, so believe this is true. NOMOPHOBIA is an actual psychiatric term given to the fear of being without your cell phone. I found a cool article that explains the condition, and you can click on it here.  To summarize, people fear being away from their phones to shower; they sleep with the phones under their pillows; and they experience high states and levels of measurable anxiety when they can’t readily locate their phones.

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I will tell you honestly, I feel I suffer from this. Before my first book was published, I checked my sites on my phone maybe once a day. Since SKATER’S WALTZ hit the market I have increased that checking behavior to almost every half hour. It has gotten worse with each subsequent book release. I feel a constant need to be in touch with what is going on on my sites: facebook, Twitter, Instagram and Pinterest the most. Honestly, I think I need to go to a support group and say, “hi. My name is Peggy and I’m addicted to my smartphone.” I have a recurrent nightmare as soon as I say that, all the other addicts in the room will whip out their own phones and start “searching” me.

Ridiculous.

cellphone

So, after I spent a total of 6 hours going through everything, every site, every announcement, tweet and email, I was ready to do some serious writing work.

And then my phone beeped with incoming messages.

Speaking of social media sites, here’s a treat ( like that segway?!) Here’s a trailer for all the Candy Hearts books coming for Valentine’s Day, with the dates of their releases. Keep an eye o the 2/8/16 segment and you’ll see my cover, 3 Wishes. Click here:

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Filed under 3 Wishes, Author, Candy Hearts, Contemporary Romance, Romance, Romance Books, Skater's Waltz, WIld Rose Press AUthor

Power = Social Media

I freely admit to all who ask that I am no  techie-savant. I don’t have the gene instilled in my DNA like the kids these days do; I find most factors related to computer knowledge NOT to be intuitive to me; and the term “User Friendly” has no baring on my capabilities. So when I entered this wonderful world of  published author-dom I had to learn how to be effective on social media in order to self-promote myself and my book.

It has been a loooooooooooog journey.

Initially when my website went live I – in my naivete –  thought, “If you build it, they will come.” Yeah, no. You not only have to possess the site, you must introduce it to the masses and keep doing so in order for your site to have traffic and stay relevant. This is the cyber sphere’s version of Word of Mouth.  Who knew? Not me, that’s for sure. So, to do this I started listing my recent blog entries on facebook .This helped…some. It was my daughter who suggested I start using Twitter, google+ and Pinterest to broaden my approach. This is one of the reasons I keep her around: her marketing brilliance.

Again, this only went so far because you can’t tweet/face/post/pin/google just ONCE during the day. You have to do so repeatedly to compete with the nine gazilliongillion other posting/tweets/etc uploading every millisecond. One of my New Hampshire RWA sistahs likens Twitter to a  “drive by shooting.” Kids, I just don’t have time to stop what I’m doing every hour and post something new. Not only is it time sucking to do this, my memory isn’t what it used to be ( frickin’ menopause!)  and I forgot more times than I remembered to post.

Again, brilliant baby told me about a program that could help called HootSuite which allows you to schedule all your postings on social media sights so you can basically click it and forget it. ( Ron Popeil reference, anyone?)

Again, who knew??

I use Hootsuite everyday. It’s one of the first things I do when my insomnia drags me from bed. I set up Twitter, Facebook author page, Instagram and Pinterest post/alerts for alternating hours of the day. I spend from 15-20 minutes doing this in the morning and then basically forget about it the rest of the day, enabling me to devote my time to what I want to do, namely, writing.

My life is so much better now since I don’t have to worry about getting on my social media sites every 30 minutes. Don’t get me wrong – I still check stuff during the day. I love to retweet posts from authors I know, and God help me, I need to see what’s going on on facebook, but as far as my marketing promos go, Hootsuite has been such a blessing.

Check it out and see if it’s for you. It’s free, easy ( must be if I can do it!), convenient and non-time sucking.

 

 

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Filed under Author, Contemporary Romance, Life challenges, NHRWA, Romance, RWA, Strong Women

A new experience…

I’ve said many times on this blog how taking a risk or having a new experience is a worthwhile endeavor and yesterday I talked the talk, walked the walk. I participated in my very first Facebook release party. It was last minute thing. I was asked because one of the authors couldn’t make it so, my NHRWA sistah Susan A. Wall asked me to fill in and I was happy to.

Those 30 minutes went by faster than a speeding bullet (a head nod to Superman here!)

Apparently, a very large group of readers, fans, and fb followers attend these sort of things. Who knew? 

I had to ask a few questions, answer a few, and give something away, because we all know folks like freebies and giveaways. ( Shameless self promotion coming) I’m actually doing a giveaway right now of THERE’S NO PLACE LIKE HOME on Goodreads. Here’s the link:

https://www.goodreads.com/giveaway/show/138470-there-s-no-place-like-home

So, anyway. It felt good to connect with some new people and to experience this new fangled way of promoting my work. This just solidifies in my mind that Social Media has changed the world. And the future. I simply can’t imagine ever going back to the old fashioned ways of promoting things like sending out postoffice mailers, flyers, postcards. Having book premier cocktail parties ( expensive!!) seem to be a thing of the past as well.

One thing that will never go out of style is meeting the fans, the readers, the people you write for. Giving a talk at a local library, visiting a book group, volunteering to be a guest lecturer at a school, even doing a physical book signing at an actual book store are all things I want to keep doing to promote my work, and will.

That’s a promise from me to the people who read  and support what I like.

But this virtual stuff is pretty cool, no?

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Filed under Characters, Dialogue, New Hampshire