Had to do it…sorry for the shameless selfpromotion….
Tag Archives: self promotion
I found out my first book, SKATER’S WALTZ, had been contracted for publication while I was attending the 2014 RWA conference in San Antonio, TX. Shocked, thrilled, and terrified, I thought the hard part – finding someone willing to publish my novel – was over.
Yeah, not so much.
Lesson one: it’s not over when you type THE END. It’s just the beginning…
After I signed on the dotted line, the real work began. I’d been published for years in literary fiction anthologies and in non-fiction magazines and periodicals. The literary magazines accepted the work as is, the non-fiction articles were sometimes reworked and refined by editors to allow for spacing considerations. My point is that it was someone else’s job to get the piece publishing presentable.
Not anymore. Welcome to the world of book fiction.
Lesson two : the hard work starts after you contract for publication…
My first book went through 3 rounds of edits between my editor and myself before it was sent to galleys for actual publication. And even after it went out to the copy editor, there were still some changes that needed to be made. I was ready to rip my hair out at one point. All I kept thinking as more and more edit suggestions came my way was, “Why the heck did they want this if it needs so much work??”
Lesson three: Editors are the most underrated and undervalued people on the publishing food chain…
All editors are good at their job – they have to be. But the ones who are truly great make a good book even better. They find the little twists and turns of a phrase, or a word change, or a sentence deletion that is key to making the reader want to read more.
My editor is one of the great ones.
Lesson four: you should have taken marketing classes in college…
I will admit this freely – I was unbelievably naïve when I signed that first contract. I thought the publisher was going to do all the marketing necessary to promote my book, get it on a best-seller list, and generally skyrocket me to fame.
Yeah, AGAIN, not so much!
The minute your book is contracted and the editing begins, you need to start promoting it. Often and everywhere. FaceBook, Twitter, Pinterest, your website, blog tours, newspaper press releases, your Aunt Maimie’s bridge club. Anywhere, everywhere, and as often as you can, so that when you finally have a release date, the buzz about the book will have started, grown to fever pitch and resulted in so many pre-orders your head spins.
As a writer you can never – NEVER – rest on your laurels. It is a true axiom of publishing: you are only as good as your next book. So while you are doing all that dreaded marketing, take time each day and write…write…write. I had book two on my editor’s desk before book one was released. Same for book 3. Keep ‘em coming.
Lesson six: you need to take time to breathe and enjoy…
Yes, I was overwhelmed, naïve, frustrated and generally anxious with the release of my first book. But I was also thrilled at having my dream – finally – come true. It was a long road for me to book publication. I was 54 years old when the first one came out, a time when most people are starting to look toward the end of their working life. Not me. Mine was just beginning and I wanted to savor every moment of how it felt to hold my first book in my hands; see my name in print on the cover of a book I’d penned; sign my first autograph on a copy someone had actually paid cash-money for! Don’t let anything ever take away or overwhelm you from that sense of wonderful, soul-soaring achievement you’ve accomplished.
My fourth book, THE VOICES OF ANGELS was released on March 11. I didn’t feel as overwhelmed this time because I knew the basics. Promotion and marketing were all lined up and ready to go, I pre-ordered by print copies so I had them ready, and a book signing was waiting for me.
But the anticipation, the soul-empowering elation of having a book actually published was as spine tingling and heart-stopping as with that first one. And I think it will continue to be that way each and every time.
THE VOICES OF ANGELS
Love is the last thing Carly Lennox is looking for when she sets out on her new book tour. The independent, widowed author is content with a life spent writing and in raising her daughter. When newscaster Mike Woodard suggests they work on a television magazine profile based on her book, Carly’s thrilled, but guarded. His obvious desire to turn their relationship into something other than just a working one is more than she bargained for.
Mike Woodard is ambitious, and not only in his chosen profession. He wants Carly, maybe more than he’s ever wanted anything or anyone else. As he tells her, he’s a patient man. But the more they’re together, Mike realizes it isn’t simply desire beating within him. Carly Lennox is the missing piece in his life. Getting her to accept it-and him-may just be the toughest assignment he’s ever taken on.