One of the parts of the publishing business I have absolutely no knowledge of is marketing. Until my first book was published in 2015, I didn’t even have any idea how powerful social media was with trying to get your book noticed.
Two years have made a world of difference, let me tell you.
One of the facets of marketing I have come to treasure are things called memes. A meme is defined as:
- an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitation.
- • a humorous image, video, piece of text, etc., that is copied (often with slight variations) and spread rapidly by Internet users.
Kensington/Lyrical has put together a series of memes for my upcoming release COOKING WITH KANDY. I’ll be using them in my Twitter feed a great deal for the next few weeks, in addition to Facebook, but I thought I’d give you a little sumthin’ extra today and show them all to you. I’ve got permission from my publicity team ( and don’t I just lovelovelove saying that I have a publicity team!) to use them at any time in promotion, so here you go:
And just to refresh your memory:
Sugar and spice and everything sexy make the perfect recipe for romance in this brand-new series by Peggy Jaeger. Look for exclusive recipes in each book!
Kandy Laine built her wildly popular food empire the old-fashioned way—starting with the basic ingredients of her grandmother’s recipes and flavoring it all with her particular brand of sweet spice. From her cookbooks to her hit TV show, Kandy is a kitchen queen—and suddenly someone is determined to poison her cup. With odd accidents and threatening messages piling up, strong-willed Kandy can’t protest when her team hires someone to keep her safe—but she can’t deny that the man for the job looks delicious. . .
Josh Keane is a private investigator, not a bodyguard. But with one eyeful of Kandy’s ebony curls and dimpled smile, he’s signing on to uncover who’s cooking up trouble for the gorgeous chef. As the attraction between them starts to simmer, it’s not easy to keep his mind on the job, but when the strange distractions turn to true danger, he’ll stop at nothing to keep Kandy safe—and show her that a future together is on the menu. . .
He made his way to the other side of the room, ignoring the stares and whispers of the crowd, found the lounge, and knocked. “Kandy? It’s Josh. Can I come in?”
It was Gemma who answered. “Yes.”
The sisters were seated in twin floral Queen Anne chairs, Gemma reclining back in hers, arms crossed over her chest. Kandy was opposite, head wrung in her hands.
“Cort thought you could use this.” he said, handing her the champagne flute.
He’d expected tears, but was surprised to see Kandy’s beautiful face pinched in a scowl, her eyes flaring with sweltering anger and venom when she looked up at him.
“Thanks.” Kandy took the drink and downed half of it in one gulp.
When she wiped her lips with the back of her hand, the corners of Gemma’s mouth lifted and she asked Josh, “What did you do to the turd?”
“Explained he needed to leave, put him in the elevator, and made sure he went down in it.”
“Made him how?” Kandy asked.
“Little persuasion trick I know. His wrist’s gonna be sore tomorrow. Maybe for the next few days.”
“You physically removed him?” Gemma asked.
Josh almost laughed at the excitement in her voice. He shrugged. “Yeah. He was going to follow Kandy if I didn’t.”
“Please tell me you have unmarried, available brothers at home,” Gemma said.
It hurt to keep the smile from his face, but he did. “Three, in fact.”
“Are they all like you? No, scratch that.” She sighed, the sound wistful. “I doubt there’s anyone like you.”
“If you mean are they all workaholics and career-driven, then no. They’re not like me. But they are available.”
“I’ll keep it in mind.” She glanced at her sister and said, “Well, looks like my work here is done. She’s all yours now.” She stood and kissed the top of Kandy’s head. “Evan Chandler is an egotistical, phony prick. Remember that.”
“How could I forget it?” Kandy grabbed her sister’s hand and kissed the back of it. “Thanks.”
When Gemma left, Josh took her empty chair. “You okay?”
She took a deep breath before saying, “Mad, but okay. I underestimated him.”
“I didn’t think he’d have the guts to crash my party. I thought he was too much of a wimp to risk it after our last encounter. Guess I was wrong.”
She stood and crossed to the vanity. Peering at her reflection, she ran a lazy hand through her hair, fluffing the curls. She caught his gaze, watching her, in the mirror. “Aren’t you going to ask me about it?”
He’d considered it. But the weary look in her eyes told him he was better off asking Stacy or Gemma. “No. If you want to talk, I’ll listen. Otherwise, you’ve got a pretty fancy shindig going on out there.” He cocked his thumb in the direction of the ballroom. “Maybe you want to get back and enjoy it. Bask in the adulation,” he said with a good-natured grin.
She turned to him and her eyes softened, losing the skepticism he’d just witnessed. When her lips moved upward into a small, lazy smile, the dimples dancing, his legs went a little soft and he was thankful he was seated.
“Yeah,” she said, moving to him. When he stood, she linked her arm in his. “Thanks. You’re right. Let’s go have a party.”
He mimicked her smile, glad he could help.
“You’re not so bad, Keane. This bodyguard thing might be fun after all.”
It was a moment before he trusted himself to speak. “I aim to please.”
If you’re looking for me, I’m usually here: Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triberr
3 responses to “#Memes for COOKING WITH KANDY; #LyricalShine”
Great memes! I’m looking forward to reading Cooking with Kandy. 🙂
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I love the memes! And oh so jealous of your ‘publicity team’. 😉 Congrats on the upcoming release- I know it’s fabulous!
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Thanks Maureen – I hope people/readers think so!