I figured I’d get your attention with that title! Did it work? Hee hee.
So I decided to stop sending out a newsletter. It never really took off, subscription-wise anyway, and it was a lot of work for not a lot of return on the work involved. The other reason I decided to render it defunct had to do with a workshop I attended over the weekend on writing newsletters.
I’m pretty sure the person who gave the workshop didn’t have as one of her objectives that the writers in the class will kill their newsletters! But that was my decision.
There are a few new privacy rules involved in sending emails with newsletters to people. The reason is for something called GDRP.
This rule requires you to show proof that a person actually wants you to send them your email/newsletter, plus you have to give them an easy out if they want to unsubscribe, all to protect the privacy of person you are sending stuff to. It’s kinda like publishing HIPPA. Today, with the surge in blogs, and internet sites, protecting privacy is a huge factor in how companies deal with their customers. I put my newsletter together before this edict came down and when I tried to rework the form to sign up to include all the new GDRP verbage, I screwed it up six ways from Sunday and it became a huge pain in the a** to fix.
Then, when I did fix it, I was worried I hadn’t done it correctly, which led me to trying to fix it even more, and the whole thing snowballed into an afternoon spent frustrated and now afraid I was going to be sued by the GDRP powers-that-be.
In addition to this dilemma, the workshop speaker had a list of things you should and shouldn’t be doing in your newsletter.
Can I just tell you I did every single one of the things you shouldn’t be doing? Yeah. Who knew??
The newsletter was just one more thing I thought – and kept getting told by other writers – I needed to connect with readers. Well, you know what? I blog 4-5 times per week, I tweet dozens of times daily, I share Triberr feeds, I live on facebook and my Instagram is burning up. I don’t need a newsletter to connect with people because everyone knows everything about me anyway from one of those other sites. So, bye bye newsletter and GDRP worries, hello more time to….do everything else!!
When I’m not worrying and obsessing, you can find me here: