A fun, interactive new site for readers and writers of romance. Join us during opening week. Enter for prizes and author giveaways – mine included!. Here’s my link for my post and giveaway: Peggy Jaeger
Tag Archives: author giveaways
I just love a blog tour and hop!
The arrival of April signals–in my neck of the woods–the arrival of Spring. Or as we natives call it, black fly season. You know: those pesky, annoying, pain-in-the-a** noseeums that swarm around your face, ears, eyes and cleavage?
God, I hate those bugs. I really do. Since I live in the woods I typically get inundated from the very first beautiful dry day we have to signify Spring, right up until Memorial day rolls around. Having an outside barbeque becomes aggravating, not to mention dangerous from everyone running into one another armed with cutlery to try and escape the odious little buggers. Gardening is a nightmare unless you are swathed from head to toe like an uber-mummy or rabid beekeeper. Trying to get in a little exercise walk outside becomes an occupation just to make sure you are doused in every bug repellant known to man– and those little PIA’s still swarm!
Every year I hope, pray, and offer up sacrifices to the Gods that this year–this year–we will be spared the invasion. And every year…we aren’t.
I don’t anticipate this year will be any different. Le sigh.
Oh well. At least I can stay inside and read a good book. And speaking of a good book ( shameless plug coming) this is my latest from Kensington/Lyrical. COOKING WITH KANDY
Sugar and spice and everything sexy make the perfect recipe for romance in this brand-new series by Peggy Jaeger. Look for exclusive recipes in each book!
Kandy Laine built her wildly popular food empire the old-fashioned way—starting with the basic ingredients of her grandmother’s recipes and flavoring it all with her particular brand of sweet spice. From her cookbooks to her hit TV show, Kandy is a kitchen queen—and suddenly someone is determined to poison her cup. With odd accidents and threatening messages piling up, strong-willed Kandy can’t protest when her team hires someone to keep her safe—but she can’t deny that the man for the job looks delicious. . .
Josh Keane is a private investigator, not a bodyguard. But with one eyeful of Kandy’s ebony curls and dimpled smile, he’s signing on to uncover who’s cooking up trouble for the gorgeous chef. As the attraction between them starts to simmer, it’s not easy to keep his mind on the job, but when the strange distractions turn to true danger, he’ll stop at nothing to keep Kandy safe—and show her that a future together is on the menu. . .
Buy Links: amazon
And…since this is blog tour that means GIVEAWAYS and prizes. I’ll be giving one luck winner an e-copy to COOKING WITH KANDY at the end of the tour. Click here for the link to visit other author blogs and to qualify for prizes and giveaways! And good luck! BLOG TOUR
Okay, I’ll admit it. Until last year I didn’t even know what “growing your brand” meant. And if I’m really being honest, I didn’t know a person could be a brand.
Kim Kardashian changed that concept forever.
The reason I’m waxing prolific today about this branding topic is because I just finished a Goodreads giveaway for my newest release, A KISS UNDER THE CHRISTMAS LIGHTS. I’ve done a Goodreads giveaway for all of my books after they’ve been published, but this time I had more hits and requests than ever before, so that got me asking questions, evaluating, and thinking (always a dangerous occurrence!)
Two avenues of thought rushed through me when I saw the final number of requests for the book (613):
- Romance Readers love Holiday stories and they saw this one listed, so they figured they’d take a chance on a relatively unknown author because–hey! — it was a Christmas tale, or,
- People saw the giveaway listed who knew me from my previous work and wanted to really read the book and –hey!– there was a giveaway for it.
Do you see the difference in those 2 lines of thought? One is based on the genre of the giveaway, the other on name – or in this case – brand recognition.
When I was told I needed to come up with a brand by which readers would instantly be able to recognize a Peggy Jaeger book ( and I still get goosebumps when I say those 3 words together – Peggy, Jaeger, and book!) by the publishing powers that be, I thought and thought for days about what my books try to give the reader. A solid romance, for sure, with a happily ever after ending, but then aren’t all romances supposed to give the reader that? No, it needed to be different. Recognizable. Something that, when my name was read or said, would evoke the brand, like Timex – takes a licking and keeps on ticking – does. Do they even make Timex watches anymore, or am I really dating myself??”
After weeks of sleepless nights trying to figure this out, my daughter finally helped me narrow it down. What I write about are strong women, families, and men (hence, the romance). So, the Peggy Jaeger brand, when you hear the name associated with a book, tells you I write about Strong women, the families who support them, and the men who can’t live without them.
Simple. Genius, but simple. And remember-able ( is that a word? it should be.) And see how smart I am? I put the brand tagline in bold so when you read it, you’ll remember it. Who says you can’t teach an old dog a new trick? Or in my case, a middle-aged storyteller a new concept?
But back to the Goodreads giveaway.
My winners were chosen by Goodreads and I dutifully mailed off the paperback copies of the books, along with the special boxes I made for them ( see pix) and a nice thank you card for entering the contest. I’ve done that for each of the books I’ve given away and my hope is that the winners see how much I truly appreciate their entering. If they like the book they won, the hope is always they’ll want to read the other books listed.
So, a win/win all around. 3 readers won a book for the holidays and I (hopefully!) got 3 new reader-fans for the effort. Giveaways…to echo Martha Stewart (the Grand Dame of branding)…they’re a good thing!
I’ve said many times on this blog how taking a risk or having a new experience is a worthwhile endeavor and yesterday I talked the talk, walked the walk. I participated in my very first Facebook release party. It was last minute thing. I was asked because one of the authors couldn’t make it so, my NHRWA sistah Susan A. Wall asked me to fill in and I was happy to.
Those 30 minutes went by faster than a speeding bullet (a head nod to Superman here!)
Apparently, a very large group of readers, fans, and fb followers attend these sort of things. Who knew?
I had to ask a few questions, answer a few, and give something away, because we all know folks like freebies and giveaways. ( Shameless self promotion coming) I’m actually doing a giveaway right now of THERE’S NO PLACE LIKE HOME on Goodreads. Here’s the link:
So, anyway. It felt good to connect with some new people and to experience this new fangled way of promoting my work. This just solidifies in my mind that Social Media has changed the world. And the future. I simply can’t imagine ever going back to the old fashioned ways of promoting things like sending out postoffice mailers, flyers, postcards. Having book premier cocktail parties ( expensive!!) seem to be a thing of the past as well.
One thing that will never go out of style is meeting the fans, the readers, the people you write for. Giving a talk at a local library, visiting a book group, volunteering to be a guest lecturer at a school, even doing a physical book signing at an actual book store are all things I want to keep doing to promote my work, and will.
That’s a promise from me to the people who read and support what I like.
But this virtual stuff is pretty cool, no?