Tag Archives: Goodreads

On #Goodreads, #giveaways, and growing your brand…

Okay, I’ll admit it. Until last year I didn’t even know what “growing your brand” meant. And if I’m really being honest, I didn’t know a person could be a brand.

Kim Kardashian changed that concept forever.

branding

The reason I’m waxing prolific today about this branding topic is because I just finished a Goodreads giveaway for my newest release, A KISS UNDER THE CHRISTMAS LIGHTS. I’ve done a Goodreads giveaway for all of my books after they’ve been published, but this time I had more hits and requests than ever before, so that got me asking questions, evaluating, and thinking (always a dangerous occurrence!)

goodreads_icon_100x100-4a7d81b31d932cfc0be621ee15a14e70

Two avenues of thought rushed through me when I saw the final number of requests for the book (613):

  1. Romance Readers love Holiday stories and they saw this one listed, so they figured they’d take a chance on a relatively unknown author because–hey! — it was a Christmas tale, or,
  2. People saw the giveaway listed who knew me from my previous work and wanted to really read the book and –hey!– there was a giveaway for it.

Do you see the difference in those 2 lines of thought? One is based on the genre of the giveaway, the other on name – or in this case – brand recognition.

When I was told I needed to come up with a brand by which readers would instantly be able to recognize a Peggy Jaeger book ( and I still get goosebumps when I say those 3 words together – Peggy, Jaeger, and book!) by the publishing powers that be, I thought and thought for days about what my books try to give the reader. A solid romance, for sure, with a happily ever after ending, but then aren’t all romances supposed to give the reader that? No, it needed to be different. Recognizable.  Something that, when my name was read or said, would evoke the brand, like Timex – takes a licking and keeps on ticking – does.  Do they even make Timex watches anymore, or am I really dating myself??”

Anyway.

After weeks of sleepless nights trying to figure this out, my daughter finally helped me narrow it down. What I write about are strong women, families, and men (hence, the romance). So, the Peggy Jaeger brand, when you hear the name associated with a book, tells you I write about Strong women, the families who support them, and the men who can’t live without them.

Simple. Genius, but simple. And remember-able ( is that a word? it should be.) And see how smart I am? I put the brand tagline in bold so when you read it, you’ll remember it. Who says you can’t teach an old dog a new trick? Or in my case,  a middle-aged storyteller a new concept?

Brand Concept Blackboard

But back to the Goodreads giveaway.

My winners were chosen by Goodreads and I dutifully mailed off the paperback copies of the books, along with the special boxes I made for them ( see pix) and a nice thank you card for entering the contest. I’ve done that for each of the books I’ve given away and my hope is that the winners see how much I truly appreciate their entering. If they like the book they won, the hope is always they’ll want to read the other books listed.

So, a win/win all around.  3 readers won a book for the holidays and I (hopefully!) got 3 new reader-fans for the effort. Giveaways…to echo Martha Stewart (the Grand Dame of branding)…they’re a good thing!

When I’m not giving things away you can usually find me here: Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me//

booksigningboxes

Advertisements

Leave a comment

Filed under A kiss Under the Christmas LIghts, Author, Author Branding, branding, Candy Hearts, Characters, Contemporary Romance, Cooking, Family Saga, Life challenges, Romance, Romance Books, Strong Women, The Wild Rose Press, WIld Rose Press AUthor

Another #FacebookParty, another group of new #friends…

Friday night I participated in Tena Stetler’s facebook party promoting her new Christmas release, A Witches’s Holiday Wedding  A fun time was had by all, but that’s not the purpose of this little piece today.

I’ve participated in a few Facebook parties of late as a participating author. They are fast, frantic, just a tad manic and can be an excellent tool for finding new readers of your work, especially of you GIVE SOMETHING AWAY. Now, you might ask, why did she put those three words in such big letters?

Let me ‘splain.

free

When I first started getting published, several writers told me to never give my work away. Make your family and friends pay for your stuff, and don’t participate in any kind of blog or networking giveaway, they said. Why should you take something  that you’ve slaved over for months on end, pouring all your heart and soul into it only, to give it away like yesterday’s stale bread? Well, their points seemed valid.

But…. ( and there’s always a but)

I’ve participated in about a half dozen blog hops and FB parties  over the past year and, yes, I’ve given away ecopies of my books as prizes. And yes, I’ve done a Goodreads  giveaway contests, and Netgalley, as well. And here’s what I’ve learned by going against that conventional wisdom.

As a new author, I am known to a finite number of people ( family and friends). All those people live with an hour of me.  I am not recognizable on the street where I live since more than half my neighbors don’t know me, or me them. Since I didn’t have “A NAME” when I was first published – and by that I mean no one in End-of-the-Line Kansas, or Where-the-heck-are-we Arkansas knew who the h, e, double hockey sticks I was. They weren’t going to shell out 15 bucks for a paperback or $5.99 for an ecopy of a book by a writer they had never heard of. Money is money and people can’t be wasting their hard earned dollars on what may prove – to them – to be a disappointment. I understood that as a writer  and understand it as a reader, myself.

So.

All the giveaways, contests, and hops I participated in where I gave away copies of my books, brought me to brand new readers all over the country – the world, really – and once they were introduced to my work, they became fans, actually plunking down hard earned cash for the other books I’ve got on my list. So I may have given away about $100.00 worth of product over the past year, but I made it back in so many more ways that just monetarily, and for that, I’m glad I didn’t listen to the “advice” of others who cautioned me against doing so.

This is me, sticking out my tongue and saying Na-Na-Na- Na-Na! ( real mature, I know. Don’t judge me. ((HEEHEE)

 

kids-taste-buds-1

When I’m acting my age you can find me here:

Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me//

And if you didn’t get a free copy of my latest book A KISS UNDER THE CHRISTMAS LIGHTS In any of the giveaways ( sorry!)<you can order your copy here in digital or paperback.

akissucl_850-1

Buy LInks: Amazon//  The Wild Rose Press     //    B&N

 

Leave a comment

Filed under A kiss Under the Christmas LIghts, Author, Characters, Contemporary Romance, Friends, Life challenges, love, Netgalley Reviewer, Romance, Romance Books, Strong Women, WIld Rose Press AUthor

Dream a dream…wish a wish….

I receive a GOODREADS email/update almost every day – for which I am thankful. I lovelovelove Goodreads. One thing I’ve noticed in my notifications ( too much alliteration, there?) are the reader updates. A listing of what people I follow or my “friends” are currently reading.  If you have a KINDLE, the device – or I guess Amazon, really, plugs you into Goodreads when you start and finish the book so you can update your progress. I do this too, I list the book I’m into at the moment, and then mark it when I’m done as “read.” I always rate it, sometimes review it.

Yesterday, I received an email update with what 74 of my friends are reading. Goodreads lists the person’s name, along with book title and cover. Of those 74 updates ( and there were 531 books being read or added to my friend’s lists) I didn’t see mine, once. I realized, at that moment, how much it would really mean to me as an author to see my book cover and title plastered onto someone’s Currently Reading or Read column.

Conceited, much??

Nah, just a hopeful author looking for readers who like my work. So, if you’re on Goodreads and you’ve read one of my books……….

Leave a comment

Filed under Author, Contemporary Romance, love, MacQuire Women, Romance, Skater's Waltz, Strong Women, There's No Place Like Home

A new experience…

I’ve said many times on this blog how taking a risk or having a new experience is a worthwhile endeavor and yesterday I talked the talk, walked the walk. I participated in my very first Facebook release party. It was last minute thing. I was asked because one of the authors couldn’t make it so, my NHRWA sistah Susan A. Wall asked me to fill in and I was happy to.

Those 30 minutes went by faster than a speeding bullet (a head nod to Superman here!)

Apparently, a very large group of readers, fans, and fb followers attend these sort of things. Who knew? 

I had to ask a few questions, answer a few, and give something away, because we all know folks like freebies and giveaways. ( Shameless self promotion coming) I’m actually doing a giveaway right now of THERE’S NO PLACE LIKE HOME on Goodreads. Here’s the link:

https://www.goodreads.com/giveaway/show/138470-there-s-no-place-like-home

So, anyway. It felt good to connect with some new people and to experience this new fangled way of promoting my work. This just solidifies in my mind that Social Media has changed the world. And the future. I simply can’t imagine ever going back to the old fashioned ways of promoting things like sending out postoffice mailers, flyers, postcards. Having book premier cocktail parties ( expensive!!) seem to be a thing of the past as well.

One thing that will never go out of style is meeting the fans, the readers, the people you write for. Giving a talk at a local library, visiting a book group, volunteering to be a guest lecturer at a school, even doing a physical book signing at an actual book store are all things I want to keep doing to promote my work, and will.

That’s a promise from me to the people who read  and support what I like.

But this virtual stuff is pretty cool, no?

9 Comments

Filed under Characters, Dialogue, New Hampshire

Freebies!!

Just a reminder: I’ve doing a GOODREADS giveaway this month of paperback copies of SKATER’S WALTZ in celebration of my May 6 release of THERE’S NO PLAC LIKE HOME, Here’s the link and remember: you gotta be in it to win it! Good luck. More on There’s no Place Like home to come!’

https://www.goodreads.com/book/show/24872836-skater-s-waltz-the-macquire-women-1

Leave a comment

Filed under Alpha Hero, Alpha Male, Author, Contemporary Romance, Family Saga, MacQuire Women, Romance, Romance Books, Skater's Waltz, Strong Women, There's No Place Like Home

Effective Habit IV: Marketing wisely

If you listen to anyone under the age of say, 25, they will tell you Social Media rules the world. People meet, date one another, share info – personal and not – buy things, and generally live by their media outlets. Most of these outlets are as easy to get to as typing in a few keystrokes into a cell phone, which is, literally, at the ready and with you all the time now. Words like Retweet, Like, PinIt, Hash-tag, are all now vital parts of our vocabulary. Using social media is also a way writers can get the word out about their most recent creations.

In multi-published author Barbara Wallace‘s article Seven Habits of Effective Writers in the June 2014 RWA magazine Romance Writers Report, habit no. 4 makes the case that writers who write effectively – meaning they get a lot of writing work done – use social media tools and marketing judiciously. They don’t jump on every band wagon out there and send off daily updates on blogs, websites, Pinterest, Twitter and GoodReads, to name a few. They aren’t trolling  review sites, writer blogs or shopping on Ebay.

No. Effective writers WRITE. They use their time to put words on the page. Yes, they market what they’ve written. When the bottom line for publishing houses and even self publishers is sales, you have to get the word out about your new opus. But the point is, you don’t need to be doing this as a full time job. Your job is to write.

Some mega-published authors are lucky enough to have people who work for them who will do all this marketing/media for them. From my mouth to God’s ears this happens to me someday. Establishing some sort of presence on social media appears to be a very effective way to drive buzz about your work. Even if two or three friends “share” your news with their other hundreds of “friends” – friends you don’t necessary have – that’s a few hundred more people who know about your book then did this morning. If you send out twitter alerts on a regular basis and ask followers  to retweet to their followers, well, there’s that domino effect again.

Before cell phones ruled the world, marketing consisted of advertising in magazines, on tv, on the radio. Authors were sent on multi-city book tours to promote, talk about and sell their books. Now, you can do several web interviews in a day from the privacy of your living room, or even guest host on a blog site, which I did just last weekend. The opportunities to get the word out about your writing is so much easier than it ever was due to the advent of Social Media.

Using it in a wise and shrewd manner is another effective habit that I am going to adopt, because really, my job is to write! An I would rather be doing that.

Leave a comment

Filed under Author, Contemporary Romance, Editors, research, Romance, Strong Women